Leads360

4 Common Contact Strategy Mistakes to Avoid

Leads360

One of the major benefits of working at a sales lead management technology company is that we house millions of data points that we can analyze and learn from. We’ve come across four common mistakes that our prospects use with leads that come into their database.

Dale Vermillion: 3 Ss to Selling Success in a Competitive Rising Rate Market

Leads360

The biggest mistake loan officers are making today is they’ve become transactional in their sales efforts. Many of them focus on price and product, which are indistinguishable in a marketplace commoditized amid low interest rates that have endured for nearly a decade.

Trending Sources

First Direct Lending Achieves Rapid Growth with Velocify

Leads360

First Direct Lending is no stranger to the hustle of the mortgage industry. Since opening in 2014, they’ve had to be highly innovative and nimble in order to successfully differentiate themselves in such a competitive market. Luckily, Velocify has been by their side from day one.

Sales Technology Best Practices: Superuser Tips for Success

Leads360

New technologies are automating the sales process and making organizations more productive and efficient than ever before, and the impact on business growth is undeniable. However, selecting the perfect vendor and signing a contract is only the first step.

Account-Based Marketing: A Practical Guide

Your step-by-step manual on all aspects of ABM.

Top Sales Leaders Obsess About What Matters Most

Leads360

Eat That Frog! , a best-selling book from author Brian Tracy teaches us that the most successful people tackle their biggest, hardest challenges first. Turns out this mantra is true not only on a personal, task-based level, but also on a leadership level.

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We Drink Our Own Champagne: Cheers to Happy Selling!

Leads360

I have been in technology sales for more than 16 years—six of which have been at Velocify. In my sales career, I have used Goldmine, ACT, Microsoft Access, Siebel CRM, Right Now Technologies, Netsuite and also Salesforce at three previous companies.

5 Questions Every Account-Based Marketing Pro Has Answered

Leads360

Sales has been targeting contacts at key accounts for decades. On the marketing side, account-based marketing (ABM) has gained major traction, becoming a key strategy to better align with sales and close quality deals. At its core, ABM is focused on personally connecting with your buyers.

Study: Is Your Team Prepared for the Coming Wave of Sales Tech Innovation?

Leads360

A wave of new sales technologies is providing businesses unprecedented choice in building out their ideal sales stack.

Why Marketing, Sales, and Business Owners Love Marketing Automation

Learn what Marketers, Sales and Business Owners each have to say about what Marketing Automation has done for their business.

Acing Your Sales Job Interview: 5 Tips for Recent Grads

Leads360

After four years of midterms, finals, group projects and everything else higher education brings, it’s finally time to put all those years of education to work. Your first challenge is the job interview, with what some might say is your toughest critic – a sales leader.

Guaranteed Rate Rises to the Top with Velocify

Leads360

We recently caught up with long-time client, Guaranteed Rate, to chat about their challenges and successes over the past decade and how Velocify has helped them rise to the top in an ever-evolving mortgage market.

The 13 Least Known Sales Technologies

Leads360

Did you know that high-growth companies are more likely to be familiar with the different types of sales technologies on the market?

Why a Customer-First Approach Is Essential for Company Growth

Leads360

A customer-first approach is essential for company growth, and sales reps that put the customer’s needs first are rewarded with loyal customers, industry credibility, respect and referral business. Those who don’t, tend to fall by the wayside. First impressions matter.

Is Your Sales Lead Response Strategy More James Bond Than Maxwell Smart?

Leads360

Sales professionals may be under the impression that their lead response efforts are timely and effective, but Velocify analysis of actual calls, voicemails, and emails shows that, for many of them, sales lead response tactics are more likely to be in need of an upgrade.

Sales Training Playbook by Lessonl

A step-by-step guide for building a comprehensive training playbook for your sales team.

Velocify to Combine Forces with Ellie Mae

Leads360

Today I am very excited to announce that after building Velocify into the leading consumer sales acceleration platform for the past 13 years we are being acquired by the leading cloud-based platform provider for the mortgage finance industry, Ellie Mae (NYSE: ELLI).

5 Reasons Why I’ve Been on the Velocify Sales Team for 10 Years

Leads360

This year, both the Apple iPhone and my tenure at Velocify hit the 10-year mark! Just as we’ve seen the iPhone improve, with advancements like nearly 3x more talk time, I’ve seen the Velocify sales team grow into the best team on the planet.

Top Sales Lead Management Mishaps

Leads360

Businesses spend billions to attract ready buyers, generating a vast number of leads. Despite this, research shows that sales reps typically do a poor job of managing their leads, at the expense of their company’s revenue potential.

Velocify Named AA-ISP Sales Acceleration Service Provider of the Year

Leads360

Did you know that 78% of buyers who read reviews report satisfaction with their final purchase? Review sites have become a critical step in the buying process. But for inside sales organizations, the AA-ISP (American Association of Inside Sales Professionals) is the ultimate one-stop shop.

The Art of Social Selling -- Summarized by getAbstract

Find and engage customers on Twitter, Facebook, LinkedIn, and other social networks.

How Technology is Influencing New Purchase Mortgage Strategies

Leads360

Lenders leveraging technology are finding new ways to gain a competitive advantage. The latest weekly survey from MBA reports the unadjusted Purchase Index increased by five percent and is three percent higher than the same week last year.

Stay Engaged with Borrowers Using Email Marketing

Leads360

One of the biggest struggles today’s lenders have is shifting from a refi market to a purchase market. The purchase cycle timeline is quite a bit longer in comparison to refi – sometimes six months or more, depending on how prepared your borrower is to buy a home.

5 Common Mistakes Hurting Your Email Deliverability

Leads360

Simply writing an email and pressing “send” doesn’t mean your email will reach its destination. You can have succinct and enticing email copy, wonderfully branded templates, and catchy subject lines, but none of it will matter if you cannot ensure email deliverability.

Infographic: Sales Processes that Boost Conversion

Leads360

A new Leads360 study shows a sales process that drives speed-to-call is critical, with leads contacted in under a minute yielding 391% improvement in conversion.

Secrets to Successful Inside Sales Management

Learn a variety of best practices, techniques and ideas to both tactically and strategically increase the efficacy, success and impact of your inside sales organization.

Create a Feeding Frenzy: 4 Types of Sales Leads for Your Shark Tank

Leads360

What happens to leads that don’t result in a closed won deal? Often times they’re moved to a nurture status. But if you’re looking to get more mileage out of your leads, consider the shark tank tactic. A shark tank is an effective way to revitalize aged leads.

Infographic: How sales has evolved since the Mad Men era

Leads360

It truly is a new Don. In the 1960’s Don Draper from the popular show Mad Men and his colleagues at a fictional advertising firm on Madison Avenue were the center of the marketing and sales universe, controlling all channels of influence.

How High-Growth Companies Buy Leads

Leads360

Leads are expensive! Naturally, companies only want to invest in lead generation channels that yield higher returns. With some companies struggling to see value in purchased leads, this begs the question: Should they continue to buy leads or just cut them altogether?

Infographic: How to use SMS to win love, leads, revenue

Leads360

As Valentine’s Day approaches, we thought we’d take a lighthearted twist on a recent text messaging study we conducted by comparing text messaging usage and etiquette in both business and love. As it turns out, nurturing a lead is surprisingly similar to nurturing a personal relationship.

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Successful Selling

Matt Heinz explains how to attract, manage, close and keep more business in a buyer-centric world.

How Sales Leaders Can Prepare for the Future of Work

Leads360

The world of work is changing, and sales leaders are turning to technology to accelerate deals and improve sales team productivity.

Taking the lead with lead quality insights

Leads360

Not all leads are equal, but too often we treat them that way. This new infographic, based on recent Leads360 research , sheds light on attributes that make one lead more likely than the next to convert. How significant are the findings?

Study: Think duplicate leads are all bad? Think again.

Leads360

New Leads360 study identifies several characteristics of duplicate leads that show a higher likelihood of conversion than average. Among lead generators and sales teams alike, there’s often confusion or disagreement about duplicate leads and how to best handle them.

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6 Steps to Improve ROI of your Mortgage Email Marketing

Leads360

Email is a powerful sales and marketing tool. In fact, it might surprise you that email marketing, when done right, has the highest ROI for your marketing dollar.

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Closing Time: Learning Lessons From AI

Leads360

In the classic sci-fi film “2001: A Space Odyssey,” two astronauts find their lives in jeopardy when an onboard ship computer thinks it is smarter than the humans that built it and takes over their space mission.

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How to Earn the Trust of Your Real Estate Partners

Leads360

Did you know that 41 percent of first-time homebuyers said a Realtor had a “major influence” on their choice of lender, compared with 33 percent of repeat homebuyers? While more homebuyers start online, the first person they talk to is a Realtor. This is especially true for new home buyers.

Nurture inactive inquiries to boost enrollment rates

Leads360

Schools can drive significant outcomes in terms of higher enrollment rates, improved productivity and cost savings with the right inquiry nurturing program. Is it more effective to purchase new inquiries than to nurture inactive inquires?

3 tips for leveraging SMS in the sales process

Leads360

New study reveals that texting messaging at the right point in the sales process can drive significant conversion gains of up to 328%. Download your copy today.

Mad Men Era: 3 Timeless Sales Techniques

Leads360

How the sales profession has evolved from the Mad Men era, the tools change but the basics endure. When Don Draper pitches a concept to his clients, he does it in person, at a big polished table in a big polished room. He sounds good, and he looks even better.