Smart Selling Tools

What Your CMO Doesn’t Know About Customer Advocate Programs

Smart Selling Tools

What Your CMO Doesn’t Know About Customer Advocate Programs. At the change of each year, we scour thought pieces on the web for chief marketing officer (CMO) trends that we must be attuned to in the coming year.

SalesTech Video Review: @Brainshark

Smart Selling Tools

SalesTech Video Review: Brainshark. Brainshark is a data-driven sales readiness platform. That means you can prepare your client-facing teams with the knowledge and skills to perform at the highest level and the score cards to know what’s working and how to improve.

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Executive Interview with StitchView Co-Founder, Ryan Erickson: Sales as a Buying Experience

Smart Selling Tools

Executive Interview: with Ryan Erickson, Co-Founder StitchView. In this series, we ask Sales Tech Executives to talk about Selling as a Buying Experience. NANCY: SHOULD SELLING BE VIEWED AS A BUYING EXPERIENCE AND WHY? .

Executive Interview with @AllegoSoftware CMO, Wayne St. Amand: Sales as a Buying Experience

Smart Selling Tools

Executive Interview: with Wayne St. Amand, CMO of Allego. In this series, we ask Sales Tech Executives to talk about Selling as a Buying Experience. NANCY: WHAT ARE THE TOP WAYS COMPANIES CAN TRANSFORM SALES TO IMPROVE THEIR PROSPECTS’ BUYING EXPERIENCE IN THE NEXT 12-24 MONTHS? .

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Sales Enablement: What It Is, What It Isn't, and Where It's Going

Speaker: Roderick Jefferson, Chief Executive Officer

The biggest problem with Sales Enablement is that there is no one universal definition. If you were to ask 10 different people “What is Sales Enablement?” you would get 10 different answers, none of which would show the whole picture. Roderick Jefferson, CEO and top sales enablement consultant, is here to provide some much-needed clarity on the what, why, and how of Sales Enablement.

The Scalable Sales Manager: the Key to Unlocking Your Sales Teams’ True Potential

Smart Selling Tools

The Scalable Sales Manager: The Key to Unlocking Your Sales Teams’ True Potential. by Howard Brown, CEO of ringDNA. The role of Sales Manager has always been one of the hardest jobs in sales.

Executive Interview with Pete Gillett of @ZuantApp: Sales as a Buying Experience

Smart Selling Tools

Executive Interview: with Pete Gillett, CEO of Zuant. In this series, we ask Sales Tech Executives to talk about Selling as a Buying Experience. NANCY: SHOULD SELLING BE VIEWED AS A BUYING EXPERIENCE AND WHY OR WHY NOT? PETE: Yes, absolutely, for sure.

Live Webinar: How Fujitsu Unlocks Strategic Account Intelligence to Drive Revenue Growth

Smart Selling Tools

How Fujitsu Unlocks Strategic Account Intelligence to Drive Revenue Growth. WHEN: THURSDAY, 2/13 AT 11AM PT.

Live Webinar: How to Increase Prospect Engagement by Up to Ten Times

Smart Selling Tools

Live Webinar: How to Increase Prospect Engagement by Up to Ten Times. WHEN: TUESDAY, 1/28 AT 11AM ET (8AM PT). Join Nikhil Premanandan, Head of Marketing at Hippo Video, and Nancy Nardin to learn practical tips for getting more prospects to engage with you.

Industry news: @ZuantApp Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth

Smart Selling Tools

Zuant Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth. Zuant , the award-winning mobile lead capture cloud solution, announces record client growth and event set-ups year-over-year since it’s launch in 2010.

Successful Social Selling Best Practices Guide

This best practices guide focuses on helping you organize, harness and capitalize on the information, buying signals and qualified prospects identifying themselves to you online every single day.

20 Must-Follow on Twitter at Dreamforce 2019

Smart Selling Tools

Dreamforce is a giant event taking place in San Francisco (and by giant, I mean it’s the world’s largest technology conference with 170,000 people expected; takes over the entire city, and spans the course of 4 days).

How Engaged Accounts Can be Known and Then Treated More Effectively

Smart Selling Tools

Transforming Sales: How Engaged Accounts Can be Known and Then Treated More Effectively. In this series, we ask Sales Tech Executives to describe how their solution can transform sales in a significant way. This week I interview John Steinert , Chief Marketing Officer of TechTarget.

Transforming Sales: With Data, Sales Process, Engagement, Playbooks & Continuous Innovation

Smart Selling Tools

Transforming Sales: With Data, Sales Process, Engagement, Playbooks & Continuous Innovation. In this series, we ask Sales Tech Executives to describe how their solution can transform sales in a significant way. This week I interview Vlad Voskresensky, CEO & Co-Founder, Invisible.io.

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How Paycor Improves Sales Proficiency by 21% through Knowledge Reinforcement

Smart Selling Tools

How Paycor Improves Sales Proficiency by 21% through Knowledge Reinforcement. Sales Tools or Sales Stack knowledge reinforcement Sales Onboarding SalesSkills

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Sales Training Playbook by Lessonl

A step-by-step guide for building a comprehensive training playbook for your sales team.

What Cooking Thanksgiving Dinner Can Teach You About Building a Sales Stack

Smart Selling Tools

What Cooking Thanksgiving Dinner Can Teach You About Building a Sales Stack. My sister and her husband go all out on Thanksgiving. Our families pack up and head to her house from as far away as Iowa for 3 days of feasting on meals truly fit for a king or queen.

3 Ways Small Cap CMOs Can Improve Revenue Performance

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3 Ways Small Cap CMOs Can Improve Revenue Performance. One of the great things about working for a relatively small company is that it trains you to be very pragmatic.

How to Do Both High-Volume and High-Value Selling

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How to Do Both High-Volume and High-Value Selling. Outbound sales organizations continuously struggle to achieve the balance between high- volume calling and high- value calling. In this podcast I talk with John Steinert of TechTarget about: How to go from “Who should buy” to “Who probably will buy”.

Beyond CRM Podcast: Sales Enablement Adoption Challenges and Strategies

Smart Selling Tools

Sales Enablement Adoption Challenges and Strategies. I spoke with John Moore of Bigtincan to hear about the results from his firm’s experience zone, held during the recent Sales Enablement Society annual event. The theme was Sales Enablement Adoption.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Transforming Sales: How to Make Your Way of Selling Into Your Competitive Advantage

Smart Selling Tools

Transforming Sales: How to Make Your Way of Selling Into Your Competitive Advantage. In this series, we ask Sales Tech Executives to describe how their solution can transform sales in a significant way. This week I interview George Brontén , Founder & CEO of Membrain.

The Pros and Cons of Following Sales Playbooks

Smart Selling Tools

The Pros and Cons of Following Sales Playbooks. When you think of a “sales playbook”, what’s the first thing that comes to mind? If you’re thinking of a plan or guidebook for your sales team to follow, you aren’t too far off.

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Social Selling: 6 Ways to Leverage Social Media to Sell More by @LilachBullock

Smart Selling Tools

Social Selling: 6 Ways to Leverage Social Media to Sell More. Some years ago, marketers used cold calling as their main way of getting in touch with prospects.

Transforming Sales: Buyers are Telling us What They Expect and That Will Continue

Smart Selling Tools

Transforming Sales: Buyers are Telling us What They Expect and That Will Continue. In this series, we ask Sales Tech Executives to describe how their solution can transform sales in a significant way. This week I interview Melody Astley , VP of Sales for Finlistics Solutions.

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Fulfilling Today's (Changing) eLearning Needs

Speaker: Bryan Marriott, President, P1 Learning

eLearning cannot be a “one size fits all” proposition. It’s not enough to post 1,000+ courses and leave training up to chance. Join Bryan Marriott, President of P1 Learning, as he walks through the process of identifying learner needs, and then delivering training that specifically addresses those needs – in a short, effective, and entertaining manner.

SalesTech News: @TechTarget Priority Engine Email Alerts Help Sales Teams Take Immediate Action on the Best Opportunities in Their Territory

Smart Selling Tools

TechTarget Priority Engine Email Alerts Help Sales Teams Take Immediate Action on the Best Opportunities in Their Territory. New alerts now make it even easier for reps to access TechTarget’s purchase intent insight to close more deals faster.

Transforming Sales: Evolved Selling with Content & Interactive Tools

Smart Selling Tools

Transforming Sales: Evolved Selling with Content & Interactive Tools. In this series, we ask Sales Tech Executives to describe how their solution can transform sales in a significant way. This week I interview Carson Conant , Founder & CEO of Mediafly.

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SalesTech Video Review: Cirrus Insight

Smart Selling Tools

SalesTech Video Review: Cirrus Insight. Cirrus Insight puts Salesforce inside your email, removing the hurdles to Salesforce adoption – namely that it’s inconvenient to use and takes too much time to log activities.

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Transforming Sales: Why Sales Organizations Will Have to Consider Their Data Strategy

Smart Selling Tools

Transforming Sales: Why Sales Organizations Will Have to Consider Their Data Strategy. In this series, we ask SalesTech Executives to describe how their solution can transform sales in a significant way. This week I interview Henry Schuck , CEO of DiscoverOrg & Zoominfo.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

SalesTech Video Review: @ZoomInfo

Smart Selling Tools

SalesTech Video Review: ZoomInfo. ZoomInfo powered by DiscoverOrg is a powerful sales prospecting and go-to-market solution for salespeople, marketing, and even C-Level execs.

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SalesTech Video Review: ringDNA

Smart Selling Tools

SalesTech Video Review: ringDNA. ringDNA is a complete sales engagement platform with lead engagement, sales coaching, conversation intelligence, and SDR and AE performance improvement into one smooth-running machine.

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Three Ways Digital Transformation Trends Apply to Sales & Marketing Behavior

Smart Selling Tools

Three Ways Digital Transformation Trends Apply to Sales & Marketing Behavior. If you asked 10 different business leaders to describe how digital transformation applies to their business, you would probably get 10 different responses.

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How Technology Will Change the Way Salespeople Sell in 2019

Smart Selling Tools

I bought a robot vacuum cleaner. I know, I’m a little late to the party. They’ve been around for a long time after all. Even so, I was reluctant. I work from home and leave the door open for the fresh air (and dirt) to come in. I have indoor dogs.

Sales Training That Gets Results – With or Without Classroom ILT

Speaker: Mike Kunkle, VP Sales Enablement Services, SPASIGMA

Most sales ILT (instructor-led training) has historically not been very effective, if we consider “effective” to mean “changes behavior, improves results, or produces a ROI.” In this webinar, sales enablement expert Mike Kunkle will break down how modern technology removes the need for ILT in sales training - and will also explain how to effectively integrate ILT into your modern training, if you want to continue using it!

How Salespeople Can Better Prioritize Using Purchase Intent Data

Smart Selling Tools

In this series, we ask Sales Tech Executives to describe how their solution can change a sales organization in a significant way. We call it Sales Tech Game Changers. This week I interview John Steinert , CMO of TechTarget.

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