The Pipeline

Are You Selling The Problem Or The Solution?

The Pipeline

By Tibor Shanto. Selling solutions is a great approach, but there is a key prerequisite for it to work. Buyers need to actually have or feel they have the problem purported to be solved. But if they don’t see the problem, they won’t need the solution.

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“Our Value Proposition is…”

The Pipeline

By Tibor Shanto. Frankly, who cares? Your prospects sure don’t! No, seriously! Some of your customers maybe; your competitors – when it serves their needs. Oh ya, the marketing team that “developed” the “value prop” does.

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There Is A Monetizable Difference Between Objections And Rejection

The Pipeline

By Tibor Shanto. One question I always when helping sales teams prospect better, is “why B2B professionals don’t like to telephone prospecting?” The first answer is always predictable, rejection. There are many others that follow, from the length of time, to return on effort and more.

Give Yourself The Gift Of Success

The Pipeline

By Tibor Shanto. It has been a long hard year; you deserve to do something special for yourself. Not a guilty pleasure, but the gift of continuous sales success. Join us for a special Holiday Edition of the Proactive Prospecting Program , December 1 – 2.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Value By Any Other Name

The Pipeline

By Tibor Shanto. There is no doubt that VALUE is central to sales success. Buyers are looking to maximize value, vendors are focused on delivering value, value, value. Yet, most sellers do not have a clear and – actionable definition for value.

Rejection In Context With Success

The Pipeline

By Tibor Shanto . One of the hardest things to face in life is rejection. It is not a flaw, but a strength. Without turning this into a science lesson, rejection is a primal reality. Think back to when our ancestors climbed down from the trees and set forth on the Savannah.

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Sales Scrum Episode #23 – Guest Alice Heiman

The Pipeline

Sales Scrum Episode #23 – Guest Alice Heiman. Alice Heiman is the Founder of Alice Heiman, LLC. Alice is recognized by, as being among the world’s leading experts on the complex sale.

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The Ins and Outs of Prospecting

The Pipeline

By Tibor Shanto. Most people are focused on the future and the results their tasks and efforts will bring. Aligning with them involves helping them achieve their desired future. Meaning that we go further by leading with the output rather than the input, especially in the form of our product.

Shana Tova

The Pipeline

There so many reasons to look to next year, may it be healthy and safe for you and yours! The post Shana Tova appeared first on General shanah tova


The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Prospecting Is Not Selling

The Pipeline

By Tibor Shanto. You know just because you can throw a football does not mean you can tackle the opponent’s linebacker. Sure both the lineman and quarterbacks are on the same team, with two completely different skill sets.

Sunday Is Crucial To Prospecting Success

The Pipeline

By Tibor Shanto. I know it sounds odd, who the hell can you reach on Sunday ? Not the right question, reaching someone is a single point on a continuous prospecting journey.

Scarcity in handling objections

The Pipeline

By Tibor Shanto. There are certain primal triggers that are almost universal in the western world. Salespeople all know the old saying “people buy on emotion, and then rationalize it.” True, and there are a number of other reactions humans have that are at a primal level.

A Complete Prospecting System

The Pipeline

By Tibor Shanto. From the time of the first salesperson, sales leaders have been trying to figure out how to get their teams to prospect. In a recent survey, 42% of sales and corporate leaders identified prospecting as a skills gap in their organizations.

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Want to Crush Your Competition? Read How to Build an AI-Powered Selling Roadmap

“If sales reps have the right AI tools and adoption, we see sellers easily closing 3 times as many sales each month.” Hear from 5 experts on steps you can take to reduce non-selling time and use conversational & sentiment analysis to transform how you sell.

The Journey Needs To Be Completed

The Pipeline

By Tibor Shanto. We all know the expression “ A journey of a thousand miles begins with a single step.” All well and good if you’re an ancient prophet without a quota, but in sales, it’s not good enough. In sales, we have to worry and plan for the next step well in advance.

Sales Scrum Episode #20 – Guest Scott Gillum

The Pipeline

Sales Scrum Episode #20 – Guest Scott Gillum. Scott Gillum is the founder of Carbon Design and a fellow member of CEB’s Sales & Marketing Thought Leadership Roundtable.

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When it Comes To Objections – No One Should Settle

The Pipeline

By Tibor Shanto. Helping people to reconnect with things they have moved on from can be an effective way to start conversations. In all group decisions we do things for the greater whole, but that does not mean we have completely abandoned the idea or desire for it.

Definitely The Best Day To Make Calls

The Pipeline

By Tibor Shanto. I have a lot of empathy for pundits in a subjective undefined area of practice, like prospecting for example. Making proclamations, spinning data, presenting speculation as fact , only to be undercut by facts.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

I Don’t Like You – Where Do I Sign?

The Pipeline

By Tibor Shanto. Can we agree that despite many claims to the contrary, there is no single proven method for continuous success in B2B sales? One that has proven itself in varied markets and real-world challenges.

Sales Scrum Episode #21 – Guest Javed S. Khan

The Pipeline

Sales Scrum Episode #21 – Guest Javed S. Javed S. Khan is a speaker & founder of Empression: a marketing services company that works with highly motivated entrepreneurs and organizations.

Only You Can Decide and Act

The Pipeline

By Tibor Shanto. Salespeople spend a lot of time looking for people to make decisions. Yet often the biggest decision impacting their success needs to be made by them. But most salespeople and people in general, find it easier to rationalize.

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Sometimes You Have To Get REAL

The Pipeline

By Tibor Shanto. While selling has always been personal, it is that much more so since the arrival of COVID 19. More than ever to succeed we need to think Human-to-Human is you are in B2B. This requires you to rethink your message as much as the delivery.

7 Keys to Creating Massive Value in Your Sales Meetings

Speaker: Marc Wayshak, Sales Strategist, Best-Selling Author & Founder, Sales Insights Lab

Engaging prospects in a strong two-way dialogue is something most reps struggle with. In this session with Marc Wayshak, you’ll discover a data-driven approach to sales meetings that yields significantly better results. Specifically, you’ll learn how to: • Engage prospects with authority • Keep your prospects’ attention • Achieve buy-in during sales conversations • Get prospects talking about their key challenges, • Gain a strong commitment before presenting your offer. In short, you’ll discover how to implement a process that helps you close more deals than ever before.

The Only Thing In Your Way is You

The Pipeline

Overcoming Call Reluctance. _. Wed, Oct 28, 2020 1:00 PM – 2:00 PM EDT. _. Cold calling is not dead, but it is losing the battle to call reluctance. Call reluctance is not new but is losing the propaganda war to less effective means of engaging with prospective buyers.

5 B2B Prospecting Best Practices

The Pipeline

By Tibor Shanto. Prospecting is always a core activity for successful sales professionals, but never more so than in Q4. There is not only the opportunity to close the year strong but to set yourself up for a great start to the new year.

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Losing Sales By The Numbers

The Pipeline

By Tibor Shanto. It took a lot to convince people that smoking was bad for them. And rather than responding to reason, most had to be scared in to quitting. So, I thought I would try a similar approach for those who don’t like sales numbers.

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An Alternative Objection Handling Method

The Pipeline

By Tibor Shanto. Objections are an emotional thing, meaning it is better to use a counterintuitive approach. You can take that even one step further by involving the prospect in handling their own objection. Try this alternative objection handling method: [link].

[On-Demand Webinar] The State of Customer Education: Trends and Benchmarks Report

Speaker: Sandi Lin & Linda Schwaber-Cohen

In this webinar, Skilljar CEO Sandi Lin shared learnings from Skilljar's recent study and her insights on the state of Customer Education. She dug into key findings so you can benchmark against industry trends and understand how your strategy and metrics compare.

Why So Urgent?

The Pipeline

By Tibor Shanto. Stop rushing your buyers along, and find more prospects instead. You wouldn’t need to drive your only prospects if actually went out and prospect for more. Stop driving your prospects, and drive your activity. link]. The post Why So Urgent? appeared first on

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Sales Scrum Podcast Episode #18 – Guest Darryl Praill

The Pipeline

Sales Scrum Podcast Episode #18 – Guest Darryl Praill. This week we have a We The North edition of The Scrum, we welcome Darryl Praill, Chief Marketing Officer at VanillaSoft.

It’s Like Bending Time

The Pipeline

By Tibor Shanto. I always say that time is fixed and the only nonrenewable resource, but with skill and will you can bend it a little. In the video below I share how to help patterns in activities to help the prospect ignore their own objection.

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How to Succeed in Sales through Execution and Messaging

The Pipeline

By Tibor Shanto. Isn’t that what everyone is looking for? The challenge is that most salespeople and sales organizations tend to focus on one over the other. And while great messaging will gain you more attention, if you improve your execution it goes a lot further.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

You Need To Stop

The Pipeline

By Tibor Shanto. Change, like anything else, takes ‘space’, you need to create room for the new. Letting go is hard, but if you don’t then you’ll have no ability to capture new things and grow. First thing’s first, you need to stop. link].

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Sales Scrum Episode #22 – Guest Jeff Goldstein

The Pipeline

Sales Scrum Episode #22 – Guest Jeff Goldstein. Jeff Goldstein (P. Eng) – Founder, , and joins us for a timely discussion on selling high-value solutions at a time when everything seems to have changed or has been put on hold.

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The Calm In The Storm

The Pipeline

By Tibor Shanto. Leading from the front is not always easy, especially in times of turmoil. One way to get your people to follow is to present a state they want to emulate. In turmoil, that state would be calm. Being the calm in the storm allows you to get people’s attention and mind share.

The Numbers Behind People’s Telephone Habits

The Pipeline

By Tibor Shanto. Most of the pushback against telephone prospecting is most a product of fear and ignorance. The fuel that drives many things these days. But when you step back, look at some of the real data about people’s use of the phone, a different picture emerges.

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How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.