DiscoverOrg Sales

NOVEMBER 6, 2017

If prospects don’t fit your Ideal Customer Profile, they shouldn’t become leads. But that doesn’t stop a lot of sales and marketing professionals from pursuing any and all hand-raisers, regardless how poorly suited they are. In short, the first rule of account-based marketing is : know your target accounts.

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Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. But despite the rapid adoption of ABM tools, its promise remains largely untapped. The reason?

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LinkedFusion

AUGUST 27, 2023

Account-based marketing is a marketing tactic that is sales-oriented. Generally, marketing strategies generate leads, and then sales teams try to convert them. But the same is not the case with account-based marketing. What is the three-tiered approach for ABM targeting at scale?

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Emissary

SEPTEMBER 7, 2022

Check out the account based marketing infographic below to get started with your 2023 ABM strategy or improve your current program. For teams that want a deeper dive into the details and nuances of a top-performing ABM play, find more resources here. Customizing sales assets and outreach.

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Sales and Marketing Management

MAY 14, 2017

Author: Senraj Soundar, ConnectLeader Founder and CEO ABM – account based marketing – is the most-talked-about strategy right now in the B2B world. Yet, ABM has been around forever. “I I was using basic ABM principles at Dell 25 years ago,” said John Ellett, CEO nFusion. But, ABM is not a solo task.

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DiscoverOrg Sales

JULY 29, 2016

There is a renewed interest in Account-Based Marketing (ABM) and it currently has two definitions: 1) a strategy for marketing to existing clients for the purpose of cross-selling or expanding presence within an account, and. DiscoverOrg recently partnered with ListenLoop to improve our own ABM program.

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BuzzBoard

NOVEMBER 24, 2023

According to industry forecasts, the deep customer insights and orchestration machinery of account-based marketing or ABM makes this level of sticky partnership possible. will only continue to expand, software service providers will need scalable approaches to drive above-market growth rates.

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Crunchbase

MAY 18, 2022

That’s the premise behind account-based marketing (ABM). The idea is to personalize your campaigns for each pre-qualified prospect and pinpoint their unique attributes and specific needs, then use this intelligence to speak to them in an up-close and individualized way. What is account-based marketing (ABM)?

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eGrabber

MAY 6, 2022

Account-Based Marketing is one of the most effective growth marketing strategies that enables you to identify & reach out to companies that are your ideal prospects rather than reaching out to your target audience in general. Build Targeted Prospect Lists for Account-Based Marketing Try for Free.

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Alice Heiman

MARCH 24, 2022

Account-based marketing is one of the hottest growth strategies right now (note: it’s not new, just hot), with companies in all industries looking to create a personalized buying experience for targeted accounts. In our discussion, we talk about account-based marketing from two standpoints.

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LinkedFusion

APRIL 13, 2023

Investing in scalable marketing strategies is one of the best ways to grow their business’s prospects and reach the right people. However, there are many different marketing strategies, so it can be confusing which is best for your business. A target audience is a group marketers try to reach with their marketing.

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Pointclear

JANUARY 13, 2017

ABM drives bigger, better deals. Most marketing and sales folks I talk to agree … in theory. Many are still trying to figure out how to put ABM principles in place. The deck outlines the 5 steps you need to apply the super-targeted approach to reaching out to prospects that is ABM: Identify Targets and Target Roles.

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Emissary

NOVEMBER 3, 2021

This is the second in a four part series where we look at common account-based marketing (ABM) myths. In this episode of the podcast we learn what executive B2B tech buyers want to hear from marketers and sellers when it comes to ABM email prospecting. ABM Myth 2: ABM Email Prospecting is Dead.

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Emissary

JULY 18, 2022

Most technology marketing teams have employed account-based marketing (ABM) to help close B2B deals. In fact, in Gartner’s 2021 survey of technology executives , 75% said they had an ABM function centralized in the marketing team. Select Companies for ABM Based on Their Potential Impact on Results.

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Pointclear

JANUARY 23, 2017

Companies that spend less on their marketing programs and generate better and bigger deals using a super-targeted approach to marketing are using an approach that you might have heard about—account-based marketing. Vanity Metrics vs. Target Account influence. Here’s a specific example for you.

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LeadBoxer

DECEMBER 8, 2019

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

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Predictable Revenue

MARCH 15, 2022

Simeon Atkins joins the Predictable Revenue podcast to discuss leveraging ABM for more effective sales development outreach. The post Leveraging ABM to Reach Prospects That Are Actually Worth Your Time appeared first on Predictable Revenue.

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Emissary

OCTOBER 19, 2021

For tech companies, marketing to the financial services industry is a specific niche and employing account based marketing tactics give you a strategy for more successful conversion. You’ll find a lot of information out there on marketing in general. What Is Account Based Marketing?

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Sales and Marketing Management

NOVEMBER 28, 2017

Author: Jeff Kalter If you’re implementing account-based marketing, you’re likely well aware that your success in attracting and converting your target accounts hinges on customizing your communications. There are, of course, tiers of customization required, depending on the size and importance of these accounts.

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Emissary

FEBRUARY 19, 2021

Marketers entered 2022 with a somewhat positive outlook, albeit with significant and continued uncertainty. But what does that mean for your account based marketing strategy? Companies: Does your target account list accurately reflect current market potential? . Is the goal to convert prospects into leads?

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Sales Hacker

APRIL 29, 2022

Marketing and sales alignment is a core component of account-based marketing (ABM) but many organizations treat this as a once-and-done step. The post Making ABM Stick: How to Create Marketing and Sales Alignment that Lasts appeared first on Sales Hacker.

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Sales and Marketing Management

APRIL 10, 2017

Account-based marketing (ABM) is red hot today, and for good reason. According to ITSMA , 84 percent of marketers are seeing higher ROI with ABM than other marketing programs. In other words, marketing should define the ideal customer and know the addressable market. ABM = ICP + TAM.

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Sales and Marketing Management

SEPTEMBER 14, 2017

Author: Jim Fowler Buzzwords don’t get much buzzier than account-based marketing. Marketers in the B2B space are all about it, and there’s data to back that assertion up. Still, while it’s great in theory, ABM isn’t all that practical for most businesses. At its core, ABM is a communication strategy.

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Pointclear

SEPTEMBER 22, 2015

According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. When you read about ABM you often read about selling to “markets of one.”

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Pointclear

SEPTEMBER 24, 2015

As Account-Based Marketing continues to rise in popularity among B2B companies, I decided to pick the brains of fellow industry experts and get their input on the matter. Is Account-Based Marketing the Holy Grail for lead generation or a black box solution?” Click here to read Part 1. ). Well, it’s neither.

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Sales Hacker

MARCH 31, 2021

Account-based marketing (ABM) is a wonderful approach with a terrible name. Having worked in sales for more than 20 years – helping our team of SDRs generate over 10,000 appointments per year for B2B tech companies, I owe a lot of our success to ABM programs. The ABM alignment problem. The problem?

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Pointclear

SEPTEMBER 29, 2015

I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. Is ABM the Holy Grail to lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

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Hubspot Sales

MAY 19, 2020

There’s no doubt that Account-Based Marketing (ABM) is hot right now. According to HubSpot's State of Marketing Report, more than 67% of brands are leveraging it in 2020. ABM has been top of mind for several years, but the many businesses (SMBs in particular) have yet to implement any formal ABM strategy.

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Pointclear

OCTOBER 1, 2015

There’s no doubt that Account-Based Marketing is on the up-and-up. What are sales and marketing leaders saying about it? Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

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Emissary

JANUARY 10, 2022

This is the final podcast in a four part series where we look at common account-based marketing (ABM) myths. ABM Myth #4: Avoid procurement at all costs. How To Sell to Procurement as Part of Your ABM Strategy. ABM Myth #2: ABM Email Prospecting is Dead. Listen Now. Selling Tech is Hard.

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Pointclear

OCTOBER 6, 2015

So it’s with great pleasure that I conclude this series on ABM with feedback from SiriusDecisions. Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

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Sales Hacker

NOVEMBER 22, 2019

Account-based marketing isn’t new anymore. ABM allows you to craft efficient solutions to some of the biggest issues plaguing sales today. At Belkin, ABM helps us process a huge volume of data. ABM Is Here to Stay. Your prospects also expect you to stand out. How do you get results like that?

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The ROI Guy

MAY 11, 2017

Account Based Marketing (ABM) and Selling (ABS) methodologies are becoming more popular, with almost 40% of B2B solution providers now leveraging this strategic approach to better target and more personally engage with prospects.

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Zoominfo

MARCH 6, 2021

If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques. Segmentation analysis helps marketers determine segment quality. Account-Based Marketing Segmentation. Knowing what your leads want to see next is essential for marketing success.

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Emissary

DECEMBER 1, 2021

This is the third in a four part series where we look at common account-based marketing (ABM) myths. ABM Myth #3: If Your Solution Isn’t Included in the Information Technology Budgeting Process, It Isn’t Happening. Conventional wisdom says you work backwards from your account’s fiscal year to plan messaging.

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