article thumbnail

The Straight-Forward Guide to Target Markets

Hubspot Sales

For example, if you’ve created a B2B Software product that helps remote construction teams, you’d probably focus on other companies within the construction industry. They offer apparel, equipment, shoes, and accessories. Nike launches shoes and apparel designed to help the avid runner stay on the road a bit longer.

Apparel 115
article thumbnail

Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

Arts & Entertainment, Construction, Human Resources, Legal & Government, and Real Estate have the highest open rates. Construction: 45%. What is the average email open rate for construction companies? From a sample of over 195,000 emails, the average open rate for the construction category is 45%. Biotech: 37%.

Industry 138
article thumbnail

Personal Branding in Sales: An Introduction

Janek Performance Group

Even if you set your account to private, you never know who might see it and spread the word or screencap and share it. As a sales rep or a business owner, you probably don’t have the resources or wealth of one of the world’s biggest athletic apparel manufacturers. So be careful about what you post on social media.