Sales and Marketing Management
NOVEMBER 13, 2023
Social media is essential for any B2B operation seeking to maximize its ROI, but the process requires a well-thought-out strategy accounting for the unique characteristics of B2B audiences and their platforms.
Sales and Marketing Management
SEPTEMBER 1, 2022
Account-based marketing is a B2B strategy that focuses on select high-value accounts rather than trying to reach as much of your market as you can. The post How Account-Based Marketing and Sales Work Together appeared first on Sales & Marketing Management.
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Steven Rosen
JANUARY 9, 2024
In this 3:01 video, Colleen Stanley and Steven Rosen stress that sales leaders must hold their teams accountable for performance. They advocate for a shift in focus towards individual accountability and driving performance. Steven and Colleen explain how shifting accountability to the individual is crucial.
Steven Rosen
JANUARY 9, 2024
In this 3:01 video, Colleen Stanley and Steven Rosen stress that sales leaders must hold their teams accountable for performance. They advocate for a shift in focus towards individual accountability and driving performance. Steven and Colleen explain how shifting accountability to the individual is crucial.
Advertiser: ZoomInfo
Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.
Sales and Marketing Management
FEBRUARY 8, 2021
There are two dovetailing arguments for using TikTok, the fastest-growing social media platform, as a B2B marketing tool: Its generous algorithm and its lack of polish. But there’s a long way to go between now and then, and there’s no reason why good B2B content won’t find its way to people interested in seeing it on TikTok.
MEDDIC
MARCH 28, 2024
If you are an enterprise B2B account executive, the beginning of a quarter is a critical time to set the stage for success and to crush your goals. Here’s what a strong review process entails: Three Whys from Sales Wins: Ask the champions within the accounts you closed: Why did they sign anything? Why did they sign now?
Advertiser: ZoomInfo
After reading, you’ll gain insight into the following components: How to develop a framework for analyzing a vendor’s contact and account data. Key tactics for assessing the completeness, coverage, and consistency of B2B data. Critical integrations that fit directly into your sales processes and workflows.
Advertiser: ZoomInfo
The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. Inadequate contact inventory within universe.
Advertiser: ZoomInfo
As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.
Speaker: Brian Carroll, CEO & Founder of markempa
The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts.
Advertiser: ZoomInfo
Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. On the surface, this is an accurate statement. So, what does ABM look like in 2022?
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. We’ll walk you through how intent data can elevate your marketing operation, including how it helps you: Easily prioritize accounts Craft engaging content that converts Retain and upsell customers
Speaker: Tyler Pleiss, AMB Manager - Strategic & Kristen Rauch, ABM Manager - Expansion
Many marketers are still hesitant to convert to a chat-forward approach, especially when trying to pair it with an Account-Based Marketing strategy. If you want to make the conversion but aren’t sure where or how to begin, don't worry — we've got you covered.
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Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
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