SBI Growth

AUGUST 29, 2013

This statement covers B2B, B2C and B2G. That alone should account for at least 120 connections. Buyers are evolving and changing. The question is, are you evolving and keeping pace with your buyers? As buyers evolve and change, it becomes more important to focus on Buyer Anthropology.

Social Media 300

Social Media Media B2G Ideal Customer Profile 300

Pipeliner

MARCH 14, 2019

Instead of positioning yourself as a sales representative like this: – Global Account Manager at Company ABC. – B2B Account Executive – West Coast at Company XYZ. Or consider how my friend Mark Amtower opens his LinkedIn profile: Do you ever ask yourself why your B2G marketing program has little or no results?

Ideal Customer Profile 68

Ideal Customer Profile LinkedIn B2G Government 68

Pipeliner

JUNE 16, 2018

Instead of positioning yourself as a sales representative like this: Global Account Manager at Company ABC. B2B Account Executive – West Coast at Company XYZ. AmtowerOr consider how my friend Mark Amtower opens his LinkedIn profile: Do you ever ask yourself why your B2G marketing program has little or no results? I was fired.

Ideal Customer Profile 72

Ideal Customer Profile LinkedIn B2G Government 72

Smooth Sale

JULY 11, 2022

My Example: I’ve been an artist all my life; my dad nurtured my passion for storytelling early on with engaging accounts of his life. Whether your business is B2C, B2B, or even B2G, they’re all H2H, which means Human to Human. It’s asking what inspired you to pursue your career? The asker wants to hear your story.

Marketing 78

Marketing B2G Hiring B2C 78