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Key Account Management is the Secret Weapon for Deal Expansion in the Insurance Sector

Emissary

If you’re ready to deepen existing relationships and attract new business units to your solution, intelligence-driven key account management is the essential strategy for success. Key Account Management Focuses Your Team on the Most Promising Current Accounts. Key Account Management Uncovers Pain Points for New Business Units.

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Effective Guide: How to Get Life Insurance Leads

LeadFuze

Whether you’re a seasoned insurance agent or just starting out, knowing how to get life insurance leads is crucial for your success. The process of acquiring life insurance leads can seem daunting amidst the competitive market landscape. This post will provide insights on how to generate effective life insurance leads.

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Major Accounts – The Growth Framework

Pipeliner

The journey from serving small and medium-sized accounts to winning business with major accounts can be a long one. The key decision-maker in the new account was an ex-client that the CSO’s organization had effectively served for years, paving the way for the big win. That’s the major account world.

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What Sales Managers Need to Know to Support Channel Sellers

Miller Heiman Group

Today we feature a blog by Michael DeRosa, the director of professional development at Travelers Insurance, and one of our 2019 Miller Heiman Group Icons. Channel selling is a different breed of selling from direct sales. Here are three ways sales managers can better support their channel sellers by cultivating better relationships.

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The Hidden Treasures in Enterprise Accounts

Pipeliner

Winning business with a major account is a significant achievement that brings new revenue and profit. But with enterprise accounts, the win is just the beginning. After all the time and effort spent in winning a new major account, the research shows that most selling teams head for the hills in search of new treasures.

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Three Recent Hurricanes Show the Path to More Effective Selling

Understanding the Sales Force

Freddy wrote: “My biggest AHA was really making sure I talked with the owners instead of going to ‘Marketing or IT’ I worked the [Well-Know Manufacturer] channel for 9 years and never once went to the owners first. In my space, that is our buyer and signer. However, working with them also lengthens the sales process.

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How Tesla Is Threatening An American Sales Tradition

SBI Growth

This is good from an accounting standpoint. The dealership is an example of the indirect sales channel. Not all indirect channels are bad. Fast food and department stores are two examples of successful indirect channels. For many companies, the indirect channel is the best way to reach customers at the lowest cost.