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Training Incentives Are Vital in the Digital Sales Era

Sales and Marketing Management

As a longtime member of the incentives industry, I am often asked what businesses can do to better manage their sales teams and their relationships with their channel partners in the constantly changing world. My answer: sales training initiatives. Sales training has grown in importance in the past decade. their skills.

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The New Sales Channel

Partners in Excellence

Channels “partners” have been a part of sales ever since sales have existed. Channels are a high impact route to market, they enable us to connect with customers we can’t easily connect with. We train them, we provide marketing programs, content. This concept is called channel conflict/contention.

Channels 102
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The Ultimate List of YouTube Channels for Sales Professionals

Zoominfo

Not too long ago, we compiled a list of top-notch YouTube channels for HR and recruitment professionals. Now, on to the ultimate guide to the YouTube channels producing the best sales content today! On Jeb’s YouTube channel you’ll find video content related to everything from sales leadership to women in sales. Go check it out!

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Winning Business through Channel Selling

Sandler Training

In the complex world of enterprise accounts, team selling is the name of the game. When it comes to winning, selling to, growing, and serving major accounts, team selling needs to be much more than just a tag line. The post Winning Business through Channel Selling appeared first on Sandler Training.

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Expert Interview: Nancy Sperry on Channel Partner Enablement

Allego

Channel sales are in the spotlight. I joined Nancy Sperry , Allego’s Vice President, Strategic Partnerships and Business Development, on Zoom to discuss current challenges and opportunities for channel sales. Nancy was recently named to the CRN Women of the Channel list for 2022. It’s really cool.”.

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Don’t Get Left Behind: The Ecosystem-Led Marketing Train

Sales Hacker

The train is in the station. So while I say train… it’s not a one-off, it has many trips. Forrester states that “the most popular priority of B2B marketing leaders for the next 12 months is an increased focus on achieving B2B revenue and growth via the partner ecosystem/channel.” The tracks are laid. All aboard!

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A Step-By-Step Guide to Setting Up a Successful Channel Strategy

Alice Heiman

Do you have a channel strategy in place? You may have channel partners as part of your go-to-market strategy, but do you have a strategy that includes how you will support your partners’ success? . I know our audience is excited to hear how to create or improve their channel program. Bruce Stuart, Partner at CHANNELCORP .