SBI Growth

JUNE 12, 2021

A good account segmentation will keep the lights on, but a great segmentation is how market leaders surpass their competition. How does yours compare? On today’s show, we are joined by Malorie Feidner, Senior Consultant at SBI, to discuss what it takes to achieve.

Segment 311

Segment Account Strategy Competition 311

Sales Gravy

FEBRUARY 25, 2024

On this episode of the Sales Gravy Podcast, Jeb Blount sits down with KaTom CEO Patricia Bible to discuss what it takes to lead and sustain a hyper-growth company. Her ability to navigate through grief and lead the company forward is a powerful narrative of leadership in the face of adversity.

Company 95

Company Leads Marketing Qualified Lead Face-to-face 95

Sales and Marketing Management

JUNE 3, 2021

Winning is an essential part of sales, and recognizing reps for big wins will not only make that person’s day but also improve company culture. The post The Vital Role of Motivation and Accountability on Your Sales Team appeared first on Sales & Marketing Management.

Motivation 296

Motivation Account Sales Marketing 296

Zoominfo

MAY 23, 2023

You can’t stop every account from getting cold feet or misreading their company’s appetite for new solutions. But today’s best-performing go-to-market (GTM) teams are increasingly using intent data to focus their efforts on the accounts that are the most likely to close a deal.

Intent Data 130

Intent Data Intent Account Data 130

Sales and Marketing Management

DECEMBER 16, 2019

The way to tell which companies are the pretenders and which are legit is by asking just one simple question: “Who is in charge of your company’s customer experience?” The majority of companies don’t have anyone who owns their customer experience or who loses sleep at night over how the company is treating customers.

Company 423

Company Customer Insurance Insurance 423

Zoominfo

MAY 31, 2022

Account-based marketing (ABM) is now table stakes for B2B marketers and salespeople looking to hit — and exceed — their goals. By targeting good-fit accounts, marketers can be sure that only the best and most sales-ready buyers enter their pipeline. To target your key accounts, you must develop an Ideal Customer Profile (ICP).

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Account Marketing 130

Sales Hacker

AUGUST 2, 2022

Account Based Marketing means that the point of sales and marketing alignment is simply joint planning process & goals. There needs to be shared metrics, shared account planning and account mapping to understand what accounts need. What You’ll Learn. Subscribe to the Sales Hacker Podcast.

Account Based Marketing 77

Account Based Marketing Account Company Marketing 77

Sales Gravy

NOVEMBER 20, 2023

On this episode of the Sales Gravy Podcast, Jeb Blount and Will Frattini, Head of Enterprise Revenue & Growth at Zoominfo, take on account management and account expansion selling. You'll learn why a focused and intentional account management strategy is essential for net revenue retention and account expansion.

Account 89

Account Retention Analytics Vendor 89

No More Cold Calling

APRIL 27, 2017

What’s the best approach to account segmentation? How should sales leaders segment accounts for their account-based sellers? The solution seems simple: Decide which companies to target based on predictive analytics and client history with your company. In other words, which companies bring in the most revenue?

Account 185

Account Lead Rank Lead Scoring Decision Maker 185

SBI

JULY 15, 2021

Sales Execution 101: Creating Account Visibility. Your account team needs to have a common understand of an account or opportunity – the key stakeholders, their goals, and company objectives. This requires collaboration and a well-documented account plan. . Account Visibility = Agility.

Account 143

Account Segment Forecasting Webinar Metrics 143

SBI

JULY 1, 2020

5 Ways to Uncover Strategic Account Revenue. Revenue growth in B2B enterprise accounts has always been challenging. The Revegy Customer Optimization Wheel outlines the common practices we have identified that make leading companies successful at securing bigger deals over shorter sales cycles with more predictability.

Account 181

Account Revenue Top of Funnel Funnel 181

DiscoverOrg Sales

SEPTEMBER 26, 2017

Account-based marketing (ABM) is a hot topic of conversation, and momentum is building to expand this person-first approach from Marketing to Sales and beyond, breaking down department barriers with shared goals: Enter account-based everything (ABE). An account-based everything experiment. Subscribe to our YouTube channel.

Account Based Marketing 307

Account Based Marketing Account Ideal Customer Profile Outbound 307

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Sound familiar? Do you need fast growth?

Account Based Marketing 218

Account Based Marketing Segment Ideal Customer Profile Account 218

No More Cold Calling

JULY 20, 2017

Twenty years ago, I would have told you referrals couldn’t possibly be more important for account based sales development. Too many account based selling teams over-rely on technology to reach their prospects. The goal of account based sales development is to land and expand within named accounts. I was wrong.

Account 285

Account Referrals Lead Generation Cold Calling 285

Zoominfo

OCTOBER 5, 2021

Scenario Company news — such as new initiatives or products, a new facility or relocation, mergers and acquisitions, or layoffs — can predict an organization’s propensity to purchase. When significant company news happens, your sales and marketing teams should move quickly and reach out to new buying groups based on this information.

Company 100

Company Campaigns Groups CRM 100

Adaptive Business Services

JANUARY 24, 2024

While the benefits of Nimble CRM can expand into many departments in an organization, as a self-identified salesperson, we are going to focus on your salespeople, your sales manager, and the overall benefits to your company. What are some of the general company benefits from a well managed CRM … Increased revenues. Are they accurate?

CRM 71

CRM Revenue Company Hiring 71

Zoominfo

FEBRUARY 10, 2021

The pandemic highlighted a pattern for medium organizations that has been occurring for years but now takes on greater importance: Mid-market companies — those earning from $100 million to $1 billion — release far less new products than smaller or larger firms. It’s tough being mid-market ,” according to accounting services firm Praxity.

Company 246

Company Face-to-face Enterprise Enterprise 246

Pipeliner

AUGUST 20, 2022

Recently, I had a planning session with a CSO from an HR services firm that had just landed their first large client, a Fortune 500 pharmaceutical company. The journey from serving small and medium-sized accounts to winning business with major accounts can be a long one. That’s the major account world.

Account 98

Account Pharmaceuticals Decision Maker Enterprise 98

Hubspot Sales

MARCH 7, 2023

Account managers are the liaison between a company and its clients. Whether you’re a candidate or a hiring manager, you’ll need to brush up on account manager interview questions before making any big decisions. You can practice formulating answers that highlight your skills as an account manager. Let’s get started!

Hiring 80

Hiring Account Retention Report 80

No More Cold Calling

JUNE 22, 2017

They’re in control, so shouldn’t account-based selling pros just be prepared to wing it? Once you’ve mapped the company sales strategy, you need to consistently dissect it, revise it, and communicate it. Identifying and Focusing on Strategic and Major Accounts. Do yourself, your team, and your company a favor.

Account 291

Account Strategy Ideal Customer Profile Hiring 291

RAIN Group

MARCH 24, 2021

It’s modest to start, but there’s potential to sell into multiple buying centers, across geographies, and the new product your company is launching will help the customer simplify their processes, increase efficiencies, and reduce strain on their supply chain. But that’s all in the hands of the key account team now.

Account 140

Account Closing Company Customer 140

Zoominfo

AUGUST 11, 2022

No matter how turbulent or stable the job market is, company culture remains the differentiating factor in attracting and retaining top talent. Unfortunately, most recruiters have a limited view of how a company or client compares with others. The overall score acts as a representation of the company’s employer brand.

Data 130

Data Company Construction Promotion 130

Janek Performance Group

JULY 25, 2023

As such, they often prioritize new accounts. This makes effective account planning essential. With account planning, you identify and target potential sales opportunities within existing accounts. Here, 72 percent of respondents said that account planning increased their understanding of their clients’ business.

Account 62

Account Decision Maker How To Course 62

Revegy

OCTOBER 18, 2023

In the competitive B2B landscape, focusing on specific high-value accounts has proven to be a vital strategy for long-term success. Key accounts are identified as a company’s most valuable clients. They are the most likely to bring in big chunks of revenue and build lasting relationships.

Account 64

Account CRM B2B Competition 64

Emissary

OCTOBER 19, 2021

For tech companies, marketing to the financial services industry is a specific niche and employing account based marketing tactics give you a strategy for more successful conversion. An account based marketing (ABM) approach can be the best technique in working with your finance clients. What Is Account Based Marketing?

Account Based Marketing 52

Account Based Marketing Account Marketing Company 52

Hubspot Sales

MARCH 16, 2023

Account executives work a fast-paced job that requires talent and discipline. In this post, we'll provide our best account executive interview questions to help you land your next interview — and get closer to that offer letter. General Account Executive Interview Questions Expect the interview to start with simple questions.

Account 91

Account Hiring Remedy Education 91

Crunchbase

APRIL 26, 2022

Companies that resemble recently closed deals are often great targets for outreach. The problem is, defining search parameters to find companies with similar profiles is tedious and time consuming. Discover and qualify accounts without interrupting your workflow. What do the deals you’ve recently closed have in common?

Company 98

Company Ideal Customer Profile Sales Qualified Lead Decision Maker 98

Sales Hacker

APRIL 23, 2024

Linda Lian is Co-Founder and CEO at Common Room, the all-in-one customer intelligence platform that automatically surfaces signals across 30+ channels, reveals the person and account behind the signal, and automates actions like email messaging and team alerts. Why a modern go-to-market approach requires moving beyond legacy CRM systems.

Intent Data 63

Intent Data Scale Company Account Based Marketing 63

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. Let’s get into it! Check it out! DiscoverOrg.

Research 233

Research B2B Tools Company 233

Partners in Excellence

JUNE 30, 2022

We struggle to get a foothold in a large account. Winning that first deal in the account requires us to get the customer to change. Once we do win and get that foothold, we seek to expand that relationship, we want to grow within the account. Expansion: We’ve got some presence within an account, we want to grow that.

Account 68

Account Face-to-face Vendor Retention 68