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Protecting Your Best Accounts from Competitive Encroachment

Sales Management Plus -- SMP

As the focus shifts from growth of new accounts to maintaining and nurturing existing accounts, distributors must protect their turf and ensure that rivals don’t successfully steal away customers. This creates a sense of loyalty as customers are made to feel valued by your company.

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Some Additional Thoughts.

Sales and Marketing Management

In my work with sales executives from corporations large and small, I repeatedly see that team rewards are easily overlooked in favor of individual incentives. And while individual incentives are critical to the success of any sales organization, most companies are not fully invested in supporting the team environment.

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Capturing the Yeti: Calculating and Optimizing the ROI of Your Sales Incentive Plan

OpenSymmetry

Much like the elusive yeti, the identification of Return On Investment (ROI) for a sales incentive plan is believed to exist by enthusiasts from the sales compensation design team, but met with much skepticism by others, namely the Finance department. So how do you prove the existence of ROI in your sales incentive plan proposal?

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How Sales and Marketing Can Collaborate (+Expert Tips)

Hubspot Sales

HubSpot is a comprehensive platform that integrates CRM, sales, marketing, and customer service functionalities. Make sure each department understands what each side is held accountable for. “We Understand what each department is held accountable to prevent overlaps, fill gaps, and streamline efforts.

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6 Marketing Strategies for B2B Customer Retention

Sales and Marketing Management

Customer service. As a result, they don’t know how to provide the right customer service when a problem arises. As a result, they don’t know how to provide the right customer service when a problem arises. Buyer expectations are always on the rise, so you must maintain excellent customer service.

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The Strategic Account Manager – How do you Compensate This Critical Role?

OpenSymmetry

Today’s organizations are more complex; they sell through multiple channels, have complicated coverage models, and network of sales roles to sell their products, services, and solutions. The Strategic Account Manager is included in this group and is amongst the most difficult roles to compensate in sales organizations.

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4 B2B Marketing Strategies That Work in Every Industry

Pipeliner

Providing a unique product, service, and customer relationship is the first step towards developing a working referral marketing program. Creating an incentive-based referral program that your clients can participate in can help you to reach out to your community with trust and respect. Social Media Lead Generation.