Crunchbase

NOVEMBER 4, 2022

As part of this process, find your champion — the specialist who loves your product or service, and also has power and influence within their organization. The champion can press the decision-maker and even divulge pieces of the decision-making process. Connect with accounts that are vital to customers .

Health Care 52

Health Care Strategy Government Lead Rank 52

Sales Training Connection

SEPTEMBER 12, 2011

However, all isn’t rosy; the medical device industry faces several issues – pricing concerns, health care reform, reimbursement pressures, and increasingly regulations. Changing decision-makers – Although once often the sole decision-maker, the power of physicians is eroding. Rise of new influencers.

Health Care 99

Health Care Sales Process Decision Maker Influencer 99

Sales Training Connection

MARCH 27, 2014

Shifting decision-makers, rising number of new influencers, pricing pressures, increasing consolidation, and consumerizing healthcare will require MedTech salespeople to redefine their sales strategies to continue growing the business. While the MedTech industry is positioned to grow in the coming years, all is not rosy.

Pharmaceuticals 96

Pharmaceuticals Health Care Strategy Decision Maker 96

Sales Training Connection

JANUARY 4, 2013

Easy to say, not so easy to do when selling into a major account where the buying process is complex and ever-changing. Managing a superior network in a large B2B account requires time, dedication, and skill. In major accounts many players are involved in the decision. A few are key decision makers.

Networking 112

Networking B2B Health Care Gatekeeper 112

Sales Training Connection

AUGUST 29, 2011

Easy to say, not so easy to do when selling into a major account where the buying process is complex and ever-changing. . Managing a superior network in a large B2B account requires time, dedication, and skill. In major accounts many players are involved in the decision. A few are key decision makers.

Networking 86

Networking B2B Health Care Gatekeeper 86

Cience

NOVEMBER 6, 2019

The most common response I get when I ask managers where they sell is a broad vertical-market answer like “health care” or “financial services.” Depending upon the category, it may include social media, influencers, paid search as well as distributors, value-added resellers, or other partners and marketing vehicles.

Channels 42

Channels Marketing Retail How To 42