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8 Ways to Use BASHO Emails in Cold Email Outreach – With Examples

Zoominfo

They’re a critical part of personalized prospecting and account-based strategy. And we’ve got examples. A “BASHO email” is a fancy-pants name for a very personalized B2B email, usually addressed to a decision-maker at a high-value account. When you’re using an account-based strategy. What is a BASHO Email?

Examples 264
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How Intent Data Helps Sellers Convert A-List Accounts

Zoominfo

You can’t stop every account from getting cold feet or misreading their company’s appetite for new solutions. But today’s best-performing go-to-market (GTM) teams are increasingly using intent data to focus their efforts on the accounts that are the most likely to close a deal.

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The Key to Account-Based Marketing Success

Zoominfo

Account-based marketing (ABM) is now table stakes for B2B marketers and salespeople looking to hit — and exceed — their goals. By targeting good-fit accounts, marketers can be sure that only the best and most sales-ready buyers enter their pipeline. To target your key accounts, you must develop an Ideal Customer Profile (ICP).

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How to Identify Strategic Accounts for Your Account-Based Sellers

No More Cold Calling

What’s the best approach to account segmentation? How should sales leaders segment accounts for their account-based sellers? Your biggest clients aren’t always the most strategic accounts. Strategic accounts are the ones where you have room to grow and access to decision-makers, and where you provide real value.

Account 185
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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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8 Ways to Use BASHO Emails in Cold Email Outreach – With Examples

DiscoverOrg Sales

They’re a critical part of personalized prospecting and account-based strategy. And we’ve got examples. A “BASHO email” is a fancy-pants name for a very personalized B2B email , usually addressed to a decision maker at a high-value account. When you’re using an account-based strategy. What is a BASHO email?

Examples 220
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How to Supercharge Your Account Planning

Janek Performance Group

As such, they often prioritize new accounts. This makes effective account planning essential. With account planning, you identify and target potential sales opportunities within existing accounts. Here, 72 percent of respondents said that account planning increased their understanding of their clients’ business.

Account 62