Zoominfo

MAY 31, 2022

Account-based marketing (ABM) is now table stakes for B2B marketers and salespeople looking to hit — and exceed — their goals. By targeting good-fit accounts, marketers can be sure that only the best and most sales-ready buyers enter their pipeline. To target your key accounts, you must develop an Ideal Customer Profile (ICP).

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Account Marketing 130

MTD Sales Training

OCTOBER 28, 2019

Key Account Managers (KAMs) are the stock-in-trade for many businesses, as they have the responsibility of bringing in much of the business that keeps our business ticking over. Here are seven key account management strategies that are covered on our account management course that will help us achieve greater sales: Relationship building.

Account 145

Account Strategy Decision Maker Face-to-face 145

Nutshell

SEPTEMBER 15, 2023

But maybe you’re unsure which tools are most useful to an industrial company like yours. On this page, we’ll go over six types of software for industrial companies. Project management software Another essential type of industrial company software is a project management tool. If so, don’t worry—we’ve got answers for you.

Software 62

Software Software Industry Company 62

Emissary

OCTOBER 12, 2021

If you’re taking a strategic account management approach with your clients in the financial services industry, the challenges they face are a primary concern. What makes their industry unique? There are some general pain points hitting the industry today. What Is Strategic Account Management?

Industry 52

Industry Account Face-to-face Data 52

BuzzBoard

APRIL 9, 2024

Introduction to Account-Based Marketing (ABM) for Digital Marketing Agencies Digital marketing agencies aiming to streamline their sales efforts should consider implementing account-based marketing (ABM). As ABM becomes a cornerstone of mainstream B2B marketing, understanding its intricacies can give you an edge in the industry.

Account Based Marketing 52

Account Based Marketing Account Marketing Ideal Customer Profile 52

Anthony Cole Training

MARCH 21, 2024

It's difficult to choose what the toughest part of any sales manager’s job is and it can vary by company, industry or geography. And don’t forget about holding them accountable to the goals established and their activity to achieve those.

Hiring 275

Hiring Coaching Account Industry 275

SBI

JULY 1, 2020

5 Ways to Uncover Strategic Account Revenue. Revenue growth in B2B enterprise accounts has always been challenging. Uncovering untapped revenue demands that organizations rethink outdated methodologies, processes, and technologies that don’t focus specifically on optimizing revenue in strategic accounts.

Account 181

Account Revenue Top of Funnel Funnel 181

Hubspot Sales

MARCH 7, 2023

Account managers are the liaison between a company and its clients. Whether you’re a candidate or a hiring manager, you’ll need to brush up on account manager interview questions before making any big decisions. You can practice formulating answers that highlight your skills as an account manager. Let’s get started!

Hiring 80

Hiring Account Retention Report 80

No More Cold Calling

SEPTEMBER 28, 2017

Every salesperson in their right mind wants to grab every possible tool to accelerate account based sales development, look smarter, shorten prospecting time, and score meetings with decision-makers. Artificial intelligence is the perfect account based sales development tool, or is it? But some tools are sharper than others.

Account 245

Account Lead Rank Lead Scoring Referrals 245

Steven Rosen

JANUARY 28, 2024

Helen Fanucci , a sales leader with 25+ years in the high-tech industry and author of “Love Your Team: A Survival Guide for Sales Managers in a Hybrid World.” Helen emphasizes the need for accountability, tough love in leadership, and the value of introducing oneself to the team. Holding people accountable is an act of love.

Intent 156

Intent Sales Leadership Account ACT 156

No More Cold Calling

JUNE 22, 2017

They’re in control, so shouldn’t account-based selling pros just be prepared to wing it? Account-based selling teams need their own specific strategy with sales activities mapped to each stage of the sales process, which then needs to be mapped to the buyers’ processes. Identifying and Focusing on Strategic and Major Accounts.

Account 291

Account Strategy Ideal Customer Profile Hiring 291

Nutshell

SEPTEMBER 20, 2023

For example, you might ask yourself, “Should I use an industrial-specific CRM or a general-purpose one?” Keep reading for a comparison of industrial and general CRMs. Table of Contents What is an industrial-specific CRM? Advantages of an industrial CRM What is a general-purpose CRM? What is an industrial-specific CRM?

Industry 62

Industry CRM Comparison Course 62

Pipeliner

JUNE 1, 2023

In this article, we’ll explore some of the top industry reports, emerging technologies, and trends that sales professionals should be aware of. Industry Reports for Sales Professionals Industry reports are an excellent source of information for sales professionals, providing insights on emerging trends, challenges, and best practices.

Report 52

Report Industry Lead Rank Lead Scoring 52

Janek Performance Group

OCTOBER 25, 2023

In B2B selling, we often focus on new accounts. This makes account planning essential. More than upselling and cross-selling, account planning is partnering with existing clients. Altify notes account planning has increased from 36 percent of companies in 2013 to 50 percent today. This includes personnel.

Account 62

Account Survey Analysis Scale 62

MTD Sales Training

NOVEMBER 15, 2017

When we work with Key Account Managers (KAMs) we are often impressed by their knowledge, skillsets and attitudes that drive them to success. See if you can learn from them and create the success they enjoy: They recognise that Key Account Management is a business mindset, not a sales initiative.

Account 189

Account Up-Sell ROI Google 189

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Where do you get your industry information?

Account Based Marketing 218

Account Based Marketing Segment Ideal Customer Profile Account 218

Hubspot Sales

MARCH 16, 2023

Account executives work a fast-paced job that requires talent and discipline. In this post, we'll provide our best account executive interview questions to help you land your next interview — and get closer to that offer letter. General Account Executive Interview Questions Expect the interview to start with simple questions.

Account 91

Account Hiring Remedy Education 91

MTD Sales Training

OCTOBER 26, 2017

Key Account Managers (KAM) are the lifeblood of any organisation wanting to grow and develop their network and a loyal client base. They prioritise the communications needed for each key account. KAMs know who their key accounts are, but often the communication with them is ad-hoc or basic at best.

Account 175

Account Decision Maker Face-to-face Research 175

Smooth Sale

SEPTEMBER 16, 2022

Attract the Right Job Or Clientele: Create A Unique Place to Be in The Wine and Dine Industry. Your Unique Place to Be in The Wine and Dine Industry. Regarding restaurant accounting, it’s essential to partner with a reputable firm that can provide accurate and up-to-date financial information. Image by Designer Mikele.

Industry 78

Industry Hiring Loyalty Trends 78

No More Cold Calling

MAY 25, 2017

In this month’s guest post, Tim Hughes discusses social media offenses and how account-based selling teams can avoid them. Account-based sales reps know better than to treat people that way in real life, so why treat people that way on social media? You’re hosting a dinner party at your home. Social Strategy—Got One?

Account 288

Account Social Media Social Selling Twitter 288

Emissary

JANUARY 31, 2023

But you can still conquer a slow market by taking a strategic approach to grow existing accounts. Take a look at your most successful accounts, not just the biggest spenders, but also those that love your products and company. What messaging resonates best with this account/industry?

Account 96

Account Decision Maker Face-to-face How To 96

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. Poor data quality leads to targeting the wrong accounts at the wrong times and in the wrong way. The reason?

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Account Data 100

SBI Growth

AUGUST 29, 2019

Technology Companies are years ahead of any other industry when it comes to leveraging data to inform key decisions in their Go-to-Market model. This trend is likely due to their high-margin, high-growth rates, & rapidly advancing products creating fiercely competitive.

Industry 159

Industry Influencer Margin Ideal Customer Profile 159

No More Cold Calling

MAY 4, 2017

Showing up matters, especially for account-based sales pros—whether it’s showing up in the right place at the right time, showing up to learn, or just showing up to connect. Either way, the goals are the same for account-based sales reps—to develop connections and build relationships. Not for Account-Based Sales!

Referrals 197

Referrals Account Sales Qualified Lead Social Media 197

Sales and Marketing Management

JULY 9, 2018

Author: David Stott “Upsell current clients” has always been one of the mantras of the sales industry. This not only creates value for the client, but also delivers an incredible customer experience that is paid forward in the industry. . So how can you, as a sales executive, increase your wallet share within existing accounts?

Account 196

Account Margin Industry Negotiation 196

Sales Hacker

DECEMBER 1, 2022

Think account hoarding , unequal opportunity to hit quota , missed revenue , and rep dissatisfaction. In the free-for-all model, it can be harder for new reps to ramp because more tenured reps have more accounts locked up. Reps focus on the right accounts at the right time. Why the old models hurt your sales team’s attainment.

Account 77

Account Lead Rank Ideal Customer Profile Territories 77

MTD Sales Training

NOVEMBER 13, 2017

I received an email last week from Trevor Borrows who is a newly appointed National Sales Manager in charge of a team of Account Managers. Here’s what Trevor asked: “Hi Sean, being a new National Sales Manager I need to understand how to develop account strategies. – Treat all accounts the same way.

Account 120

Account Retention Discount Consultative Selling 120

Pipeliner

SEPTEMBER 6, 2021

Nevertheless, some of the greatest beneficiaries of this technological advancement are business industries. For example, if you choose to use accounting software to manage your finances, you will be able to automate many tasks and save a lot of time on unnecessary activities. You won’t regret it!

Industry 95

Industry Social Media Scale Penetration 95

Pipeliner

APRIL 9, 2021

Let’s look at a few B2B marketing strategies that will work in every industry. As a business supplier, your success will be determined by how well you know your industry. Sharing your research through your online content can help you to gain respect and credibility in your industry. Market Research. Referral Marketing.

Industry 98

Industry B2B Strategy Social Media 98

Pipeliner

OCTOBER 31, 2023

Let’s be honest, accounting isn’t exactly glamorous. Partnering with an expert accounting firm can help startups build a foundation for success. An accountant can analyze your business model to determine if it’s financially sound. But skimping on financial management can sink promising young companies.

Outsourcing Services 52

Outsourcing Services Account Cost per Acquisition Lead Rank 52

Pipeliner

JUNE 4, 2023

This article concludes our series on mega-threats to the sales industry, inspired by the fascinating bestselling book by Nouriel Roubini entitled MegaThtreats: 10 Dangerous Trends that Imperil Our Future, and How to Survive Them. Let’s take up the final mega-threat to the sales industry—missing processes and wrong technology.

Industry 52

Industry Construction Tools CRM 52

The Pipeline

JULY 18, 2012

Their favorite camping spot seems to be in existing accounts, especially their key accounts. More relationships make you a richer person in so many ways, and in ways that directly benefit your current accounts, or camping grounds.

Account 288

Account Decision Maker Face-to-face Retail 288

Gong.io

DECEMBER 14, 2022

It’s time to talk about target account selling, or TAS. Target account selling is a highly personalized, targeted approach to sales that sees your sales reps focus only on the very best accounts. What makes these accounts likely to close? What is the benefit of target account selling? What is TAS? Move upmarket.

Ideal Customer Profile 62

Ideal Customer Profile Demand Generation Targets Account Buyer Persona 62

Miller Heiman Group

APRIL 2, 2019

Managing a strategic account is a complicated balancing act. But to achieve long-term success with a strategic account, the customer needs to view you as a trusted partner, which means you need to constantly set yourself apart from the competition by helping your customer achieve their long-term goals. Evaluate Your Performance.

Account 110

Account Influencer Lead Rank Lead Scoring 110

No More Cold Calling

DECEMBER 7, 2017

The more I delved into the film’s history, the angrier I became with sales leaders who let their account based selling teams fail to meet quota. NASA wouldn’t let their mission fail, so why do sales leaders let their account based selling teams fail? Account based sales reps are only as good as their last deal, as the saying goes.

Account 189

Account Referrals Sales Qualified Lead Quota 189