GTM 56: The Pioneer of the BDR Name with Lars Nilsson (Revisited Bonus Episode)
Sales Hacker Training
AUGUST 18, 2023
Before that he was the VP of Global Inside Sales for Cloudera. Lars and his team at Cloudera developed the Sales methodology known as Account-Based Sales Development , which has transformed how businesses approach high-value targets, and is an integral part of most teams playbooks today.
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