article thumbnail

Creating Deal-Closing Content: The Pivotal Role of Conversation Intelligence

Allego

Conversation intelligence gives insight into which assets are moving the needle for a specific persona or account so marketers can develop buyer-specific content and messaging. The post Creating Deal-Closing Content: The Pivotal Role of Conversation Intelligence appeared first on Allego.

Pivotal 117
article thumbnail

How to Pivot Your Sales Strategy in Light of COVID-19

Pipeliner

Business strategies change constantly, but they usually pivot slowly over time. Here are some ways to pivot your sales strategy to maximize your post-COVID-19 success. If it’s been a while — or your current strategy doesn’t take into account the realities of COVID-19 — it’s time to make adjustments. What is a Sales Strategy?

Pivotal 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Land the Big Fish: How Digital Marketing Agencies Can Leverage Account-Based Marketing (ABM)

BuzzBoard

Introduction to Account-Based Marketing (ABM) for Digital Marketing Agencies Digital marketing agencies aiming to streamline their sales efforts should consider implementing account-based marketing (ABM). ABM pivots on the concept of relationship marketing, which involves creating and nurturing long-term relationships with clients.

article thumbnail

Start/Stop/Pivot/Restart Sales Strategies

Partners in Excellence

Some of the obvious: Prospecting, working deals, planning calls, developing proposals, developing territory/account plans, pipeline management/forecasting, time management, learning/training, one on one’s with managers (hopefully for coaching), and yes, even administrivia. All of these are components of the “whole job.”

Pivotal 72
article thumbnail

Mission Critical: Account Planning for the Year Ahead

Revegy

You need to understand how you can pivot your process to continue moving the ball down the field when those changes happen. In this session, Joe Monastiero, VP of Global Sales at Revegy, details why sales planning is mission-critical in 2021 and shares a proven framework for account and opportunity planning. Time kills deals.

Account 98
article thumbnail

Major Account Selling – What Really Matters Now

Pipeliner

Market needs, major account pains , product availability, competitive landscapes, and even the ways in which we communicate and interact with others. That’s always been the case in major account sales, though, hasn’t it? Even in normal times, pursuing business with major accounts brings unique challenges to selling teams.

Account 98
article thumbnail

Pipeline Mastery: How the Best Coaches Convert Reluctance into Revenue

Steven Rosen

1- Increase Accountability Accountability is key to ensuring that individual sales reps are meeting their goals. Coaches can foster accountability by setting clear, measurable objectives and regularly reviewing these with the reps. Take the initiative to empower your front-line sales managers.

Pipeline 120