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AI, Automation, Intent: The State of Account-Based Marketing in 2023

Zoominfo

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. That starts with going after the right accounts that match your ideal customer profile (ICP).

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How to (ethically) steal your prospect?s attention: 5 ultra-creative sales case studies

Nutshell

To get your creative juices flowing, I’ve listed five surprising sales case studies to inspire your next “out-of-the-box” campaign. And within a few days, a meeting was set and GumGum won the account. . Sales case study takeaway : Whether you’re B2B, or B2C, the fact remains that you’re still B2H—Business to Human.

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Why Your Account Based Selling Teams Are Lagging Behind

No More Cold Calling

Then why are so many account based selling teams given revenue targets and let loose? Calls with their sales managers become about justifying why prospects should be in their pipelines in the first place, and discussing ways these account based sales reps can accelerate the buying process. If they don’t, you lose.

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Two BIG Reasons Your Prospecting Isn’t Working

Sales Hacker

Even if you’ve defined your ICP and created a targeted list of prospects, you may still find that your prospecting isn’t generating impactful results. Learn how these factors impact your prospecting, and what you can do to yield better outcomes in sales. #1: Stale data and lack of differentiation could be two major culprits.

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How Account-Based Sales Teams Can Make Buying Easy

No More Cold Calling

Prospects need more insights, not more information. Prospects can’t feel or touch what they’re buying. It’s the job of account-based sales reps to make it easy for their prospects to buy, by making the intangible seem tangible. So, how can account-based sales teams sell complex solutions without overwhelming prospects?

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Account Based Prospecting: Build a Machine for Prospecting

LeadFuze

Marketing needs to figure out how it can scale account-based programs, and do so in a coordinated way with Sales. I’m going to share with you a system for account based prospecting that will get real results. I want to start by explaining what account-based marketing is. ABM maturity model.

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[STUDY] Bridging the Great B2B Vendor-Buyer Divide

DiscoverOrg Sales

Get the entire FREE study: 30 Ways to Get Inside the Mind of Your Target Buyer. Pushy salespeople quickly alienate prospective buyers because they don’t develop rapport. Here’s how buyers in our study answered the question “When I don’t connect with a salesperson, it is because…”. They are too pushy.

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