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How To Boost Client Retention – Without Customer Service or Account Reps

Sales and Marketing Management

Harvard Business Review estimated that customer acquisition is 5 to 25 times as expensive as customer retention. What’s more, a Bain & Company study found that increasing customer retention rates by a mere 5% boosts profits by 25% to 95%. We use account managers and customer service reps on only a very limited basis.

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We Need To Think About Retention Differently!

Partners in Excellence

We all know customer retention is important. And most of the strategies seem built around customer retention. The problem with most of our retention strategies is we become the status quo! For ages, we’ve put “farmers” into these accounts. Retention is really never about maintaining the status quo.

Retention 126
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Resources for Consultants: Account List Management

The Center for Sales Strategy

Most businesses would say they have a way they manage and prioritize their accounts, but few of them do it in a way that is strategic, consistent, and is woven into every sales decision they make.

Account 111
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How to Focus on Customer Retention to Acquire New Accounts

Alice Heiman

So why not focus on customer retention? . But before we can get to that, you must get your team to change their focus from acquisition through cold outreach to getting introduced to decision-makers by key influencers at your existing accounts. Accounting sends the invoice, and all the paperwork is done. What’s next?

Retention 143
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It’s Time to Stop Obsessing Over Leads

Dump collecting leads for Account-Based Marketing and eventually, as your program matures, the focus shifts to these four ABM pillars: New business generation. Customer retention. And how can you optimize your program to create more qualified sales opportunities, faster? Pipeline acceleration. Customer expansion.

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Account Management Excellence (feat.) Will Frattini

Sales Gravy

On this episode of the Sales Gravy Podcast, Jeb Blount and Will Frattini, Head of Enterprise Revenue & Growth at Zoominfo, take on account management and account expansion selling. You'll learn why a focused and intentional account management strategy is essential for net revenue retention and account expansion.

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Success During the Pandemic – Customer Retention Is Key

Zoominfo

Those seven topics included: Content personalization Customer engagement Customer insight Customer loyalty Customer retention Loyalty software Net Promoter Score. In 2020, many businesses have also shifted to focus on growing accounts by cross-selling new product lines. Nearly 10% of the top-earning companies in the U.S.

Retention 219
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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.