The Center for Sales Strategy

MARCH 12, 2024

Most businesses would say they have a way they manage and prioritize their accounts, but few of them do it in a way that is strategic, consistent, and is woven into every sales decision they make. Do you know where 80% of your revenue comes from?

Account 111

Account Resources Retention System 111

Anthony Cole Training

APRIL 21, 2023

Accountability in an organization is kind of like the old country song by Joe Diffie: Prop Me Up Beside the Jukebox (If I Die). In the song Joe sings the following:

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Account Follow-up Sales Sales Management 219

Understanding the Sales Force

AUGUST 3, 2022

If you think about territory sales or sales into a specific vertical, reps should be calling on the same customers and prospects all the time. Weeding is like playing the arcade game wack-a-mole where you pull the weed, use a weed wacker, or poison the weed on Monday and two more weeds appear in its place on Tuesday.

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Churn Account Territories Consumer 296

Membrain

APRIL 24, 2024

One of the biggest mistakes I made in my leadership journey was misunderstanding how accountability actually works.

Account 69

Account Sales Management Sales 69

The Pipeline

OCTOBER 3, 2019

Like most in our profession, I am a big fan of account-based sales and marketing. According to the ITSMA, 87% of respondents agreed Account-Based methodologies deliver a higher ROI than other marketing activities. Account-based isn’t new – but it is en vogue. Identify the people that work at those accounts.

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Account Account Based Marketing Ideal Customer Profile Exercises 251

Sales and Marketing Management

JUNE 3, 2021

Winning is an essential part of sales, and recognizing reps for big wins will not only make that person’s day but also improve company culture. The post The Vital Role of Motivation and Accountability on Your Sales Team appeared first on Sales & Marketing Management.

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Motivation Account Sales Marketing 296

Sales and Marketing Management

MAY 21, 2021

Account-based marketing success requires marketers to grasp the who – the person or people behind the purchase decision. The post Orchestrating a Humanized Account-Based Marketing Strategy appeared first on Sales & Marketing Management.

Account Based Marketing 272

Account Based Marketing Account Strategy Marketing 272

Zoominfo

JANUARY 23, 2021

Sales account management, like sales, is selling. For the sales account manager, getting processes down can mean the difference between achieving massive growth and losing customers to the competition. What Is the Difference Between Sales and Account Management? Let’s do a quick overview.

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Account Lead Rank Ideal Customer Profile Decision Maker 238

Sales Hacker

DECEMBER 1, 2023

Join Lars Nilsson and GTMfund to learn how to implement Account-based Sales Development (ABSD) strategies in your sales playbook – foster meaningful customer relationships while delivering real measurable returns through ABSD. How to implement ABSD in your sales playbook. What you’ll learn: Fit. Is ABSD the right for you?

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ROI Account Outbound Sales 105

SBI Growth

JUNE 12, 2021

A good account segmentation will keep the lights on, but a great segmentation is how market leaders surpass their competition. How does yours compare? On today’s show, we are joined by Malorie Feidner, Senior Consultant at SBI, to discuss what it takes to achieve.

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Segment Account Strategy Competition 311

SBI Growth

NOVEMBER 30, 2022

But how do you identify which accounts will yield the best opportunities in the short term? Do you have the right account teams assigned to high-potential accounts to maximize value? Especially when making allocation decisions against your current market opportunities.

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Account Maximizer Opportunity Marketing 156

Sales and Marketing Management

JULY 19, 2021

The post When to Use 1:1 or 1:Few Account-Based Marketing appeared first on Sales & Marketing Management. Narrowing target marketing efforts to a small number of prospects can produce outsized results.

Account Based Marketing 317

Account Based Marketing Account Marketing Prospecting 317

The Center for Sales Strategy

JANUARY 2, 2024

One of the most difficult things for a seller is releasing an account they have not been able to sell. It is human nature to keep it, ‘just in case,’ and it is a manager’s responsibility to work with sellers to keep a short list of key and target accounts. There are many ways to accomplish this goal.

Demand Generation Targets 114

Demand Generation Targets Account Sales 114

The Sales Readiness Blog

JULY 4, 2023

Sales and account management are vital in driving revenue growth and cultivating strong customer relationships. Let's take a closer look at the differences between sales and account management and how to leverage them to optimize sales strategies, train teams, and effectively nurture the existing client base.

Account 105

Account Objections Revenue Sales 105

Zoominfo

MAY 23, 2023

It’s enough to ruin any sales professional’s quarter: that prospect your team has spent months engaging — scheduling demos, addressing concerns, comparing features — suddenly decides they’re not ready to buy after all. You can’t stop every account from getting cold feet or misreading their company’s appetite for new solutions.

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Intent Data Intent Account Data 130

Topline Leadership

MARCH 11, 2024

Whenever I talk about “accountability” with salespeople, I see a lot of eye rolls. Not surprising, given that accountability is a word that gets tossed around when sales managers want to blame someone for something that has gone wrong. Over time, if accountability means blame it can destroy morale and undermine sales results.

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Account How To Sales Sales Management 52

SBI

JULY 15, 2021

Sales Execution 101: Creating Account Visibility. The most critical factor in successful sales execution is having the right foundation. Your account team needs to have a common understand of an account or opportunity – the key stakeholders, their goals, and company objectives. Account Visibility = Agility.

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Account Segment Forecasting Webinar Metrics 143

Membrain

SEPTEMBER 4, 2022

Recently, I was speaking to the leadership team of a sales organization. They were struggling with getting their people to develop and execute their account plans.

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Account Sales 131

Emissary

FEBRUARY 1, 2023

Sales account planning has been in practice for 30+ years. So most technology organizations have an account planner floating around somewhere. There are more decision-makers involved than ever before, longer sales cycles, and more demanding buyers. But whether these plans yield results varies broadly.

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Enterprise Enterprise Account Decision Maker 96

Zoominfo

MAY 31, 2023

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. That starts with going after the right accounts that match your ideal customer profile (ICP).

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Account Based Marketing Ideal Customer Profile Intent Intent Signal 130

Sales Gravy

NOVEMBER 20, 2023

On this episode of the Sales Gravy Podcast, Jeb Blount and Will Frattini, Head of Enterprise Revenue & Growth at Zoominfo, take on account management and account expansion selling. You'll learn why a focused and intentional account management strategy is essential for net revenue retention and account expansion.

Account 89

Account Retention Analytics Vendor 89

SBI Growth

JULY 2, 2020

This has enabled almost every industry and business to become more productive, but a function like sales that is largely relationship-based (especially. There has been exponential growth in the amount of data generated since the start of the digital age.

Account 368

Account Revenue Data Industry 368

Zoominfo

MAY 31, 2022

Account-based marketing (ABM) is now table stakes for B2B marketers and salespeople looking to hit — and exceed — their goals. By targeting good-fit accounts, marketers can be sure that only the best and most sales-ready buyers enter their pipeline. Stronger sales and marketing alignment : ABM is not just a marketing initiative.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Account Marketing 130

Partners in Excellence

JANUARY 3, 2024

Somehow, the New Year is “Account Planning Season.” ” Possibly, last quarter, you were asked to develop your account plan, but certainly in the next month or so, you will be asked to develop and present your account plan. The first problem with account planning is we treat it as an annual event.

Account 79

Account Exercises Enterprise Enterprise 79

No More Cold Calling

OCTOBER 12, 2017

Account based selling is an art, not a science. Attracting key accounts is the #1 challenge for account based selling teams. (No Account based selling teams need their own specific strategy with sales activities mapped to each stage of the sales process, which then need to be mapped to the buyers’ processes.

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Account Cold Calling Segment Buyer 278

The Center for Sales Strategy

DECEMBER 29, 2021

Exceeding revenue goals is linked to developing new customers as well as increasing revenue from existing clients, today we are bringing you a recap of the most popular posts we've published in 2021 on key accounts and account list management.

Account 108

Account Education Revenue Strategy 108

Tenbound

JULY 11, 2023

Check out the full video from the Tenbound Conference: Account-Based Sales Development – Exactly How Best In Class Do it Kyle Coleman, SVP of Marketing at Clari, shares valuable insights into Account-Based Sales Development (ABSD) and the role of Sales Development Representatives (SDRs).

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Account Conference Exact Video 105

Revegy

OCTOBER 18, 2023

In the competitive B2B landscape, focusing on specific high-value accounts has proven to be a vital strategy for long-term success. Key accounts are identified as a company’s most valuable clients. Unlike traditional sales methods that cast a wide net, […] The post Unlocking Account-Based Sales: Is Your CRM Enough?

Account 64

Account CRM B2B Competition 64

Zoominfo

JANUARY 23, 2021

Sales account management, like sales, is selling. For the sales account manager, getting processes down can mean the difference between achieving massive growth and losing customers to the competition. What Is the Difference Between Sales and Account Management? Let’s do a quick overview.

Account 130

Account Lead Rank Ideal Customer Profile Decision Maker 130

The Center for Sales Strategy

APRIL 20, 2022

The members of your sales team might be going through problems at home that can cause problems at work. There might be conflicts with other members of the sales team. When problems exist in other areas of life, it can affect the accountability of the whole sales team or individual team members.

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Account Remedy Sales 122