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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

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5 Ways to Uncover Hidden Revenue in Strategic Accounts

SBI

5 Ways to Uncover Strategic Account Revenue. Revenue growth in B2B enterprise accounts has always been challenging. Uncovering untapped revenue demands that organizations rethink outdated methodologies, processes, and technologies that don’t focus specifically on optimizing revenue in strategic accounts.

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Why CEOs Are Failing Account Based Sales Reps

No More Cold Calling

You don’t hear that phrase very often anymore, but account based sales reps still carry a bag. They’re expected to land and expand within their named accounts. Account based sales reps are the only feet on the street anymore. A recent study by CSO Insights shows that only 54 to 57 percent of salespeople achieve their sales goal.

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How to (ethically) steal your prospect?s attention: 5 ultra-creative sales case studies

Nutshell

To get your creative juices flowing, I’ve listed five surprising sales case studies to inspire your next “out-of-the-box” campaign. When GumGum , an AI image recognition software firm, wanted to reach decision-makers at T-mobile, they knew that traveling the beaten path of sending outbound emails wouldn’t work. . Probably not.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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Account Management and Application Integration

Pipeliner

The next aspect of account management we need to consider–one that is vitally important–is application integration. This study was conducted with 800 IT leaders throughout the world. Integration Tied Into Account Management. Let’s take a look at how application integration affects account management.

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An ultimate guide to live chat Software

Salesmate

And live chat software is the ideal tool for boosting customer support. So, before your prospect’s patience runs out and you have to say, Implement a live chat software that puts an end to all your customer related issues. What is live chat software? How does a live chat software work? Ease of use . Value for money .

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