No More Cold Calling

JUNE 22, 2017

Do sales organizations really need a B2B sales strategy? They’re in control, so shouldn’t account-based selling pros just be prepared to wing it? Besides, developing and implementing any strategy—whether for sales, service, marketing, or products—can take weeks or months. Is Your Solution Selling Strategy Working?

Account 291

Account Strategy Ideal Customer Profile Hiring 291

Steven Rosen

JANUARY 14, 2024

While strategy formulation is fun and creative, execution requires discipline and focus. Full Episode Article: Title: “Strategy is Sexy, Execution Sucks” Byline: By sales leadership and coaching experts Colleen Stanley and Steven Rosen Introduction Strategy can be perceived as sexy, while execution often falls short of expectations.

Strategy 156

Strategy Sales Leadership Competition Coaching 156

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

The Center for Sales Strategy

MARCH 12, 2024

Most businesses would say they have a way they manage and prioritize their accounts, but few of them do it in a way that is strategic, consistent, and is woven into every sales decision they make. Do you know where 80% of your revenue comes from?

Account 109

Account Resources Retention System 109

The Pipeline

OCTOBER 3, 2019

Like most in our profession, I am a big fan of account-based sales and marketing. According to the ITSMA, 87% of respondents agreed Account-Based methodologies deliver a higher ROI than other marketing activities. Account-based isn’t new – but it is en vogue. Identify the people that work at those accounts. First Step.

Account 251

Account Account Based Marketing Ideal Customer Profile Exercises 251

SBI Growth

SEPTEMBER 13, 2023

Market trends are showing signs of accelerating demand, and for companies to take advantage of this, there needs to be robust account segmentation in place.

Segment 177

Segment Account Trends Research 177

Zoominfo

MAY 31, 2023

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. That starts with going after the right accounts that match your ideal customer profile (ICP).

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Intent Intent Signal 130

The Center for Sales Strategy

AUGUST 5, 2020

Most of us know this rule, and we’re familiar with the labels – Key Accounts, Target Accounts, and Secondary Accounts – what we often fail to realize is the impact of what it’s like to lose a Key Account.

Demand Generation Targets 117

Demand Generation Targets Account Strategy Relationals 117

SBI Growth

JUNE 23, 2021

As many companies are starting to pursue sustainable and growing DEI strategies, including ours, people are wondering where does the responsibility lie? Many jump to the conclusion that DEI is a people initiative, so it should just fall within human.

Strategy 194

Strategy Account How To Company 194

Zoominfo

MAY 23, 2023

You can’t stop every account from getting cold feet or misreading their company’s appetite for new solutions. But today’s best-performing go-to-market (GTM) teams are increasingly using intent data to focus their efforts on the accounts that are the most likely to close a deal.

Intent Data 130

Intent Data Intent Account Data 130

Zoominfo

MAY 31, 2022

Account-based marketing (ABM) is now table stakes for B2B marketers and salespeople looking to hit — and exceed — their goals. Benefits include: More efficient campaigns : ABM is a hyper-targeted strategy, which means you won’t waste money on unqualified leads. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Account Marketing 130

Partners in Excellence

JANUARY 3, 2024

Somehow, the New Year is “Account Planning Season.” ” Possibly, last quarter, you were asked to develop your account plan, but certainly in the next month or so, you will be asked to develop and present your account plan. The first problem with account planning is we treat it as an annual event.

Account 83

Account Exercises Enterprise Enterprise 83

PandaDoc

APRIL 21, 2023

Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value.

Account 52

Account Ideal Customer Profile Strategy Revenue 52

No More Cold Calling

FEBRUARY 16, 2017

Believe that, and your account-based sales strategies are doomed from the start. The best account-based sales strategies aren’t reactive. The best account-based sales strategies aren’t reactive. Your account-based sellers have one job and one job only—to get in early before a prospect knows they have a need.

Account 191

Account Strategy Cold Calling Referrals 191

Sales Gravy

NOVEMBER 20, 2023

On this episode of the Sales Gravy Podcast, Jeb Blount and Will Frattini, Head of Enterprise Revenue & Growth at Zoominfo, take on account management and account expansion selling. You'll learn why a focused and intentional account management strategy is essential for net revenue retention and account expansion.

Account 86

Account Retention Analytics Vendor 86

No More Cold Calling

OCTOBER 12, 2017

Account based selling is an art, not a science. Attracting key accounts is the #1 challenge for account based selling teams. (No Account based selling teams need their own specific strategy with sales activities mapped to each stage of the sales process, which then need to be mapped to the buyers’ processes.

Account 278

Account Cold Calling Segment Buyer 278

Sales Hacker

DECEMBER 1, 2023

Join Lars Nilsson and GTMfund to learn how to implement Account-based Sales Development (ABSD) strategies in your sales playbook – foster meaningful customer relationships while delivering real measurable returns through ABSD. The post The ROI of ABSD: Account-based Sales Development appeared first on GTMnow. Implementation.

ROI 105

ROI Account Outbound Sales 105

The Center for Sales Strategy

DECEMBER 29, 2021

Exceeding revenue goals is linked to developing new customers as well as increasing revenue from existing clients, today we are bringing you a recap of the most popular posts we've published in 2021 on key accounts and account list management.

Account 106

Account Education Revenue Strategy 106

SBI Growth

JANUARY 8, 2018

How do you determine the Key Accounts for a program? How often should you re-evaluate current Key Accounts? The answer for most is by simply taking your top few customers by annual revenue, and calling them “Key Accounts”. If your analysis.

Account 153

Account Strategy Analysis Revenue 153

Engage Selling

NOVEMBER 29, 2019

I was working with a group of sales managers at a workshop a few weeks ago and one of them introduced this strategy. It was a very simple strategy of implementing an account plan when you didn’t have a sophisticated … Read More »

Account 88

Account Strategy Groups Sales Management 88

SBI Growth

JANUARY 31, 2018

Will you touch the right accounts and how is your sales leader assigning the reps to the right accounts? What accounts get you bigger deal sizes? Account management and segmentation is one of the keys in enabling a solid sales strategy.

Account 246

Account Revenue Ideal Customer Profile Segment 246

The Sales Readiness Blog

JULY 4, 2023

Sales and account management are vital in driving revenue growth and cultivating strong customer relationships. Let's take a closer look at the differences between sales and account management and how to leverage them to optimize sales strategies, train teams, and effectively nurture the existing client base.

Account 105

Account Objections Revenue Sales 105

Revegy

MAY 24, 2023

What is Strategic Account Management and Why It Matters Strategic Account Management (SAM) manages and grows relationships with an organization’s most critical and high-value customers. It involves deploying specialized resources, processes, and technologies to identify, develop, and execute account-specific growth strategies.

Account 52

Account Maximizer Revenue Resources 52

Engage Selling

JANUARY 10, 2020

A large number of my clients this year are looking to grow and retain their existing account base. They want to grow and retain those existing accounts at the highest level possible in their marketplace to better serve them and … Read More »

Account 93

Account Strategy Sales Retention 93

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Zoominfo

JULY 13, 2023

At ZoomInfo, we tend to think of a successful customer retention and expansion strategy as having three key phases: planning, execution, and enablement. Planning: How to Create a Data-Driven Strategy In my experience, there are four key steps for developing a clearly defined execution plan with measurable success metrics.

Strategy 130

Strategy Customer Hiring How To 130

Zoominfo

JUNE 28, 2023

That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? In this context, a GTM strategy includes defining the target audience, messaging framework, marketing channels, offers, and sales plays your teams will run to convert prospects to leads and leads to customers.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Janek Performance Group

APRIL 19, 2023

Instead, they must maximize revenue from their existing accounts. This makes strategic account planning so essential. For all this and more, watch the recording below: The post Webinar: Supercharged Account Planning first appeared on Janek Performance Group.

Webinar Metrics 62

Webinar Metrics Account Maximizer Retention 62

Sales Hacker

APRIL 12, 2022

Join us for a great conversation about what account-based marketing is and what it means when it’s done well. How a well-defined ICP makes account-based marketing easier. Defining account-based marketing [13:25]. Auseh Britt: Terminus is a multi-channel engagement platform to do account based marketing. What You’ll Learn.

Account Based Marketing 88

Account Based Marketing Ideal Customer Profile Account Strategy 88

BuzzBoard

APRIL 9, 2024

Introduction to Account-Based Marketing (ABM) for Digital Marketing Agencies Digital marketing agencies aiming to streamline their sales efforts should consider implementing account-based marketing (ABM). For a digital marketing agency, understanding that ABM is primarily a B2B marketing strategy is vital.

Account Based Marketing 52

Account Based Marketing Account Marketing Ideal Customer Profile 52