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Be “Where The Buyer Is At”

The Pipeline

This allows them to see, plan, assess, and act in a way that allows them to win regularly and predictably. Here we will look at two aspects of the same attribute, the ability to be “where the buyer is at.”. Where The Buyer Is At. These are say but two factors that answer the question “where the buyer is at.”.

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Act! Leadership Spotlight | Patrick Curley, CPO

Act!

Q: Can you share some details about your professional journey and how your past experiences have equipped you for your current role as the Chief Product Officer (CPO) at Act!? I’ve never in my career seen an instance where we could accurately predict the competitive landscape, market conditions, or customer preferences, two years in advance.

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Prospects Are Not Buyers

The Pipeline

One blur is the line between who is a buyer and who is a prospect. Assuming buyers and prospects are the same and the words interchangeable perhaps explains the output numbers year after year. You need to accept that prospects are not buyers, which is a good thing for us. Prospects are entirely different than buyers.

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Order, Seller, Or Buyer Centric?

Partners in Excellence

Are you order, seller, or buyer centric? Increasingly, buyers are choosing rep-free buying experiences. Buyer centricity, starts in a very different place than order or seller centric sellers. Buyer centricity, starts in a very different place than order or seller centric sellers. As a result, we focus on the buyer.

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Contact vs. Company Intent Signal Data

Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

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Buyer Personas and Perception

Janek Performance Group

Does your sales approach take buyer personas into consideration? In this article, we will explore the concept of buyer personas and how sales reps can apply the principles of perception and persuasion for improved performance. Does last year’s persona prepared by marketing still apply to this prospect?

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Optimizing Go-to-Market Modeling With AI and Clean Data

Zoominfo

Predict Future Sales Trends By incorporating accurate firmographic data — industry, company size, location, and revenue — with relevant signals that reflect up-to-date buyer behavior, data teams are able to build AI models that can better predict future sales trends.

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