The Comprehensive Guide to Consolidating Your Marketing Tech Stack
Zoominfo
SEPTEMBER 22, 2022
At a minimum, it should include firmographics, demographics, technographics, and behavioral data. “Reducing the number of systems and dashboards, and having integrations that make data flow between your tools easily, is really important,” says Andrew McCraith , vice president of partnerships and alliances at Act-On.
Let's personalize your content