article thumbnail

Three Deadly Sins That Sellers Must Avoid

Miller Heiman Group

The Rational Decision Maker vs. the Emotional Decision Maker. Think about your buying influence as consisting of two separate decision makers. The first, the rational decision maker, is governed by reason and data, and considers this data in the logical, more deliberate processing areas of the brain.

article thumbnail

Leveraging Customer Feedback Loops for Enhanced Understanding of Customer Needs

Act!

Use a CRM to track customer behavior One of the best ways to collect and interpret user feedback is to use an integrated customer relationship management (CRM) solution that provides a 360-degree view of customer interactions with your company and helps you make data-driven decisions. Ready to see how Act!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Your Sales Kick-Off Meetings Are a Waste of Time!

Igniting Sales Transformation

What is surprising is how many companies remain mired in their own status quo, and as a result, they fail to adapt and act on what B2B buyers keep making clear. Trusted advisor defines the salesperson who has exceptional, targeted knowledge about specific business problems that decision makers in certain roles and industries face.

Meeting 130
article thumbnail

6 Ways to Generate Urgency in B2B Sales

Janek Performance Group

We’ve all seen the late-night TV commercials with demonstrative salespeople urging us to ACT NOW! For one thing, uncertain times mean tighter budgets and more decision makers. Often, once they verbalize these consequences, they see it’s time to act. Often, this is combined with a flashing LIMITED TIME OFFER.

B2B 62
article thumbnail

Selling Innovation in a Slow Economy

Janek Performance Group

Inadequate motivation and incentives: Sales teams need to be motivated and incentivized to perform at their best. Every decision-maker has an inner critic that says, “This new solution is overrated and not worth the effort.” These bold claims have led to a loss of trust and credibility among all decision-makers.

article thumbnail

8 of the Most Difficult Types of Prospects (& How to Deal With Them), According to Real Sales Leaders

Hubspot Sales

She says, "The key is to qualify these prospects early by asking targeted questions about their budget, timeline, and key decision-makers. Look for concrete signs that they are motivated to act, not just gather data. “If It would also help to offer a little extra reassurance or incentives to nudge them toward a decision.”

article thumbnail

The Beginner’s Guide to Referral Marketing

Zoominfo

But, regardless of the products you sell or the space you sell into, nothing sways a person’s buying decisions quite like a recommendation from their trusted peers. In fact, 84% of B2B decision makers start the buying process with a referral ( source ). But, we recommend you give more thought to your referral incentives.

Referrals 130