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How Will You Sell With A Restrictive US Privacy Policy Act?

SalesforLife

2000-2005: Transformation Era: 2000 - Marketing automation was in its infancy ( Eloqua - now Oracle – was only founded in 1999), so generating leads by email wasn't as strong as it was today. What do you think will happen when the US federal government finally puts its revised version of its privacy act in place?

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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

Marketing Software – HubSpot /Eloqua/Marketo/Alexa. The 3 Things you must know about Social Media competitive intelligence: 1) Social Data Collection: The act of gathering data about your competitors. 2) Social Listening: The act of monitoring conversations across multiple channels to gain competitor insight.

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Quick Tips to Utilize Social Selling and Leverage Your AEs Today

SBI Growth

This can provide further insight into what motivates prospects to act. Just ask Eloqua. Establish your organization as the authority from the get-go. In addition, your AEs can monitor potential prospects. LinkedIn – Is your company blog linked to each AEs LinkedIn profile? Do you post your presentations to build credibility?

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Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.

InsightSquared

The responses came from 410 marketing and sales professionals who use Marketo, Oracle Eloqua, Pardot, HubSpot, or Act-On. To better understand what marketing automation users feel their platforms are missing, in partnership with Heinz Marketing , we conducted a survey over 11 days in October 2017. Read the full report here. .

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Maybe Peter Drucker was right after all

The Ultimate Sales Executive Resource

Just the other day , I listen to a Webinar from Eloqua, one of the providers of lead creation, lead scoring and lead nurturing technology, thus a tool for marketers. Eloqua calls this traceability the “digital body language”. .”; actually not a very flattering statement for sales people. Why is this relevant?

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Data Demystified: Email Accuracy & Verification

Zoominfo

Accurate email data is critical to the value of the ZoomInfo platform, but it’s also a delicate balancing act in terms of privacy. To learn more about ZoomInfo’s data quality and how we can help your team hit their number, check out the following case studies: How marketing automation provider Eloqua decreased bounce-backs by approx.

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PODCAST 138: From Marketer to CEO: The Power of Brand as a Growth Amplifier with Jake Sorofman

Sales Hacker

Remember Eloqua and Marketo, people that were digital marketers would wear those brands like a badge of pride, and they built their career around it. But marketing is the act of telling the story of your company to the outside. And I think we saw this in many, many other companies. Marketo was very much this way.