APRIL 23, 2013
Here’s the big fact: 98% of all dissatisfied customers were not dissatisfied because of a quality problem with the product or service purchased. Note that I said the customers “perception of how they were treated” – not how they were treated. It means that in some, maybe many of those cases, the employees involved actually treated the customers fairly, courteously and tried to do the best they could. Remember, to the customer you are your company.