Why Sales Leaders Hate Your Advertising Agency

Sales Benchmark Index

Sales leaders perceive advertising agencies with the trifecta of doom; Expensive, Eccentric, and Frivolous. Why is it that most B2B sales leaders hate advertising agencies? They are irked when advertising agencies take too much credit for growth.

5 Ways to Manage Your Advertising Agency Effectively

Sales Benchmark Index

Article Marketing Strategy advertising agency agency management b2b marketing manage agency

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Are You Making This Professional Practice Advertising Mistake?


Another article says that people who post a lot of selfies are “self-absorbed.”. However, there is something many businesses, especially professional practices, are guilty of in their promotions, websites, and advertising that makes them appear just that. Selfie Olympics.

The Magic Secret Used By TOP Advertising Strategists To Lift Response Far Above Ordinary


It’s a secret that the TOP and I mean the very top advertising strategists and copywriters use to lift their response far above the ordinary. For more on how to use fascination to your advantage, read my article, “Yes, you’re fascinating, but are you using it to your advantage ?”.

Guest Article: “When Is a Good Deal Not Such a Good Deal?” by Chrissy Hoey

Sales and Management Blog

I’m diverting from the norm and will post the occasional article designed to give some constructive information on how to deal with the situation. Therefore, having calculated how much you can afford and checking whether you can afford the repayments, based on the advertised rate, it can sometimes come as a bit of a shock to discover that borrowing money will cost more than you anticipated.

Guest Article: “10 Reasons Why Outrageous Customer Service Is All That Matters,” by Dan Waldschmidt

Sales and Management Blog

Here is what these companies know that the experts haven’t figured out: Better customer service is cheaper than more advertising. 10 Reasons Why Outrageous Customer Service Is All That Matters. by D an Waldschmidt. The single most important focus of your business is to deliver an amazing experience for your client. That’s it. There is nothing else more important than making sure every memory of you by your customer is one of delight. Now, that is certainly not easy to do.

Guest Article: “The Triangle” by Robert Terson

Sales and Management Blog

Robert Terson spent 40 years fearlessly selling advertising to small businesspeople; his passionate purpose as an author and speaker is to enlighten and inspire you to be a far better salesperson than you are now. The Triangle. by Robert Terson. I was taught the Triangle in 1969 by Bob Trudeau while undergoing sales training.

7 Tools to Get Free Publicity for Your Business

Vertical Response

In fact, few small business owners have much of an advertising budget, or a public relations manager. When a reporter needs a source for a particular article, he or she puts out a query asking for people with certain knowledge or experience to respond.

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Guest Article: “Half of What You’ve Learned About Sales is Wrong,” by Charles H. Green

Sales and Management Blog

Maybe you’ve heard the old line, “Half of advertising dollars are wasted – you just don’t know which half.” I didn’t pick bad articles – those are pretty good ones, some of them excellent. Half of What You’ve Learned About Sales is Wrong. by Charles H. Green. Something like that is true in sales – except that you’ve got a much better chance of telling which part to keep. Many thanks to Chris Downing and Anthony Iannarino for helping develop this thought). The Challenge.

Sales 19

Social Marketing Is Not Social Selling

Increase Sales

Before when marketing firms or internal marketing departments handled all the attracting activities from advertising to glossy brochures to direct mail, the sales leads were handed to the sales force. Years ago I read “marketing is not selling.”

8 Tips For Maximizing Referrals In Your Business Or Professional Practice


While I was giving you an example of Outrageous Advertising , I think it’s important to note that my family and I don’t tend to talk about products or service that just meets our expectations. Become a serious student of word-of-mouth advertising. In your February 2014 No B.S.

Get Them To Take the Next Step

Cold Calling Results

I’m always on the lookout for interesting and informative articles to pass along to my readers. I read this article by Drew McLellan and thought, “Bingo! Drew McLellan is a 30-year veteran of the advertising/marketing field. Articles

The Crucial Selling Skill That Nobody Talks About

Understanding the Sales Force

They want to optimize my website, sell me SEO services, provide me with online marketing tools, sell me the latest SaaS program, provide a guest article for my Blog, buy advertising on my Blog, sell me leads, book appointments for us with prospects, or show me the latest sales enablement tools.

Sales Excellence: How to Close Anything and Everything in Any Vertical

Understanding the Sales Force

I have written 1,600 articles and not once have I shared the closing secret that I am about to share in this article.

Google is Going After Article Sites & Direct Marketers


Looks like article sites are going the way of the DoDo. I stopped submitted articles a few years ago because the SEO benefit was so tiny…now there is absolutely no reason to at all since your chance of even getting a long tail keyword article ranked is ZERO now. Some SEOs are interpreting this to mean sites overloaded with AdSense and others advertisements are now in Google’s crosshairs.

Angie, on why Angie’s List publishes a print magazine

Ad Sales Blog

In addition, Angie said her print magazine helps drive incremental activity by educating members: “Maybe someone had not thought about buying a geo thermal heating and cooling system, but read an article about it in Angie’s List magazine.

The Hidden Secret To Higher Profits No One Talks About


NOTE: If you are hiring someone else to write your blogs, articles, emails, letters, etc. Copywriting Direct Mail Marketing direct response advertising Small Business Marketing Strategies copywriting Dave Dee GKIC I call it the “hidden secret.” ” Why?

The Power of Surprise as a Marketing Tool

Vertical Response

Well, here’s a good one for you: A recent article by Scott Redick in the Harvard Business Review suggests that the element of surprise is the most powerful marketing tool of all. Do you like surprises?

Tools 25

Full-Screen Facebook Ads a Game Changer?

Vertical Response

Facebook is stepping up its advertising game! In fact, Hall’s article reports that Facebook is only considering four different demographic packages for its four daily “slots” of video ads: Women over 30.

How To Make This Tricky Part Of Your Business More Effective…


See my article Dan Kennedy Warns: You can no longer afford to do this. ). direct response advertising Email Marketing Information Marketing Internet Marketing online marketing online sales Small Business Marketing Ideas Small Business Marketing Strategies Small Business Marketing Tips Darcy Juarez essential internet marketing truths GKIC Last week we talked a lot about the importance of making your customer feel like your business and your business alone is THE one for them.

How To Make People Choose You When They Are Ready To Buy…


You can also use free reports, books, events, referral strategies, speaking engagements, articles written for publications in your niche or industry as points of entry. . Last week a friend of mine’s husband had six hours of dental work. Deathly afraid of the dentist, he put his visit off so long that he needed a lot of work done. In fact, it took six years of poking and prodding the guy to finally get him to go.

PBTO40: Transforming Observation into Innovation with Andrea Simon

Mukesh Gupta

She has won numerous Addy and Aster awards for her marketing and advertising campaigns. She is a well-published author with articles in Forbes , Business Week and numerous publications and online blogs. Who is on the Show: In this episode, we are hosting Dr. Andrea Simon.

The Most Powerful Marketing Force Available. Are You Using It?


Make yourself famous by writing articles and books, giving lectures and being active in industry and community affairs. Feature yourself in your advertising, videos and webinars. It’s worth noting that, these days, the lines between “PR” (public relations) and paid, commercial advertising as a means of creating celebrity status are very blurred. An age-old copywriting secret is to ‘enter the conversation already happening in your prospect’s mind.’.

Ad Sales Blog: Interactivity is the Core Reason Marketers Advertise.

Ad Sales Blog

Interactivity is the Core Reason Marketers Advertise in iPad style Interactive Digital Magazines. A new survey on digital magazine advertising success stories reveals why some win advertisers where many fail. I enjoyed reading your article. Advertising business models.

How to Write a Winning Pay Per Click Ad

Vertical Response

According to David Jaeger in the Search Engine Watch article, “ How to Write the Best PPC Ad Copy …” Jaeger suggests that researching and noting what your competitors are doing is a great place to start when writing pay per click ads.

Infographic: The journey to picking the right school


In fact, we were recently asked to share our perspective and recommendations with Career Education Review in an article titled, Students Keep Changing the Channel; Be Sure Your Admissions Team Is Tuning Them Back In.

Increase Sales By 40% With 4 Quick Tips


Darcy talked about this the other day in her article This Is Your Invitation To A “Profit Party.” When he was 19 years old, he sold 4000 fake rocks… through the mail.

Can Free Sales Content Send You Down a Dangerous Path?

Understanding the Sales Force

Did you ever drive down a street and seen a roadside sign advertising free stuff? Maybe it was a free sofa, chair, or table. Maybe it was a free lawnmower or bicycle. It could have even been free kid's stuff.

The Problem with Marketing, It’s an Ongoing Decision Making Process

Increase Sales

With all the types of marketing channels available from paid advertising to social media posts such as content marketing to referrals, chaos can quickly take over. Marketing Channel of Paid Advertising. Place the advertisement. Publish article.

Fill This Gaping Hole In Your Persuasion Strategy Immediately…


Michael Wolff wrote in USA today that “Johnny who can’t write has gone into advertising.” In his article he suggested that all you need to do to get people to pay attention “save Facebook”, “make digital media a decent business” and “move more merchandise” is to bring back the copywriter.

How to Sell to Your Niche Audience on Facebook


Banner advertisements, website promotion, search engine optimization, email marketing and affiliate marketing all fall under the umbrella of the term Internet marketing but there is even more to Internet marketing than those concepts. Advertising or Retargeting Using Facebook.

Guest Article:How the internet has transformed business marketing

Jonathan Farrington

Using these methods the advertiser doesn’t have to pay for its product or company to advertise until a user clicks on the display ad.

Six Strategies To Stop Online Visitors From Abandoning Your Website?


When you reference a product, service, event, article, etc. direct response advertising Internet Marketing Sales Tips online traffic The other day I overheard a story all too familiar….

Why You Can’t Automate Relationship-Building in Account-Based Sales

No More Cold Calling

In the “Mad Men” days, the people with the biggest advertising budgets sold the most product. Note: The original version of this article appeared on Curatti. In this month’s guest post, Tim Hughes discusses social media offenses and how account-based selling teams can avoid them.

Write Content That Facilitates Buying Decisions

Sharon Drew Morgan

And how are you accessing those who could/should buy but are ignoring the articles your sending them? But your glorious content – sometimes little more than a thinly veiled advertisement – may not be getting you all the success you deserve.

The Five Components That Every Sales Page Must Contain


This can be a daunting if a major chunk of your business comes from PPC advertising – how do you get a visitor who has no clue about your business to like you and trust your business in fifteen seconds? The 15 second rule is pretty well known in the marketing circles.

Think Robots Will Replace B2B Sales Reps?

No More Cold Calling

In 1916, The New York Times published an article that posed the question, “Are salesmen needless?” Buyer 2.0 needs us more than ever. Eliot Burdett, CEO of Peak Sales Recruiting, explains why in this month’s guest post.

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Stay Relevant During an Industry Shift

Sales Benchmark Index

Here are three: Here is a New York Times article discussing how the trade show industry is getting flipped on its head. Here is a Fast Company article highlighting the tectonic shifts happening in Healthcare. Many industries are shifting.

30 Web Tools in 30 Days 2013 Edition

Fill the Funnel

I do not charge advertising fees for inclusion or mention. Original article: 30 Web Tools in 30 Days 2013 Edition ©2013 Fill the Funnel. This marks the fourth year that I have done my 30 Tools in 30 Days campaign in September.

Tools 97

The Old Gray Mare, Your Sales Funnel, Ain't What She Used to Be

Increase Sales

These touch points can be direct through email marketing or paid advertising to more indirect through content marketing to social media sites such as LinkedIn. The sales funnel has dramatically changed because of the Internet and technology.