B2B Programmatic Advertising for Beginners


As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. What are the benefits of programmatic advertising? B2B Marketing

5 Ways to Manage Your Advertising Agency Effectively

Sales Benchmark Index

Article Marketing Strategy advertising agency agency management b2b marketing manage agency

Marketing Goes Way Beyond Paid Advertising

Increase Sales

Back in the Mad Men days, marketing was just paid advertising. Pay big bucks for some high price advertising firm to get you recognized and you will achieve success. You no longer have to pay big bucks for paid advertising to attract attention.

6 Reasons Why Online B2B Advertising Is Important

Sales and Marketing Management

Teaser: We may take digital advertising channels for granted at this point, having seen them around so much, but that’s a dangerous attitude to take. Issue Date: 2015-07-22. Author: Tuan Nguyen.

Why Sales Leaders Hate Your Advertising Agency

Sales Benchmark Index

Sales leaders perceive advertising agencies with the trifecta of doom; Expensive, Eccentric, and Frivolous. Why is it that most B2B sales leaders hate advertising agencies? They are irked when advertising agencies take too much credit for growth.

Why you shouldn’t advertise uncapped sales commissions


The post Why you shouldn’t advertise uncapped sales commissions appeared first on RingDNA Inside Sales Software & Enterprise Telephony for Salesforce. Inside Sales Sales Best Practices B2B sales inside sales hiring sales coaching Sales HiringWhen it’s time to hire additional salespeople, it’s critical to include sufficient details to ensure you attract the best candidates. According to Gallup, today’s work environment means that you need to complete for employees as […].

Four Letters Every B2B Marketer Should Know

Sales and Marketing Management

While it may be known for its popularity among celebrity influencers, it also is an important channel for brands that use it to advertise their products. But what does the introduction of this new tool mean for B2B marketers? What this means for B2B marketers.

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Think Robots Will Replace B2B Sales Reps?

No More Cold Calling

Have B2B sales reps gone the way of CD players, the Rolodex, and analog radio—replaced by technology that gets the job done faster and better? Some take this to mean that our prospects and clients don’t really need us anymore—that the automation of selling has made B2B sales reps irrelevant.

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Book Review - Advertising 2.0


Tuten’s new book Advertising 2.0 is one of the most comprehensive books I have read on internet based advertising and the implications for B2B and B2C organizations. The advertising landscape has experienced a systemic shift in r{mosimage}Tracy L.

Cracking the B2B Code on Facebook

Sales Benchmark Index

What about for B2B? The B2B CMO’s that I have asked are typically skeptical of a Facebook investment. A common answer is, “Facebook is for personal usage, not B2B. LinkedIn is the gold standard for B2B social marketing. Does this mean B2B shouldn’t leverage Facebook?

How to Get More Value From Your B2B Data Purchase


Check out our tips for getting the most out of your next B2B data purchase. For a more in-depth look at selecting a data provider, check out the following blog posts: A Guide to B2B Data Sources. Try Before You Buy: B2B Data Sampling Strategies.

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The B2B Marketer’s Guide to Podcasting


It’s clear that podcasting isn’t going away anytime soon—so it’s time for B2B marketers to explore podcasting as a new marketing avenue through which they can build their brand, reach new audiences, and scale overall business growth. The Benefits of Podcasting for B2B. B2B Marketing

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September 2018 B2B Blog Post Round-Up


Welcome to the latest edition of our B2B blog post round-up series ! And, for good reason: 31% of marketers believe that events are the single most effective marketing channel, over digital advertising, content marketing and email marketing ( source ).

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How to Create a Comprehensive Content Calendar for Your B2B


We can’t promise anything groundbreaking or innovative, but we do promise the most comprehensive, no-nonsense guide to creating a content calendar for your B2B organization. As your B2B organization grows, your marketing team will inevitably evolve. B2B Marketing

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Radio As a Marketing Tool in B2B


Radio As a Marketing Tool For B2B Marketers and Social Listening. Paul Brenner, President of Dial Report, the only first-party data attribution and listener intelligence platform measuring the performance of broadcast radio shares his insights on how radio can prove to be a valuable marketing tool for B2B sales. Future of Radio Advertising in Promoting B2B Sales. In his words, “B2B purchasers are consumers, too. Channeling Radio Advertising For B2B Businesses.

B2B Blog Post Round-Up: Choosing Influencers & More


Welcome to our eighth installment in our series of B2B Blog Post Round-Ups. In the world of B2B marketing, lead generation matters a lot—yet, it’s also one of our biggest challenges. 5. How to Drive More Traffic to Your B2B Blog.

The Beginner’s Guide to B2B Marketing Attribution Modeling


The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few.

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B2B Marketing Guide


Why Did We Write This B2B Marketing Guide? This B2B marketing guide was written to provide a high-level overview of the key components included in a B2B Predictable Pipeline Strategy. Who is This B2B Marketing Guide For? Paid Advertising. Paid advertising.

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The Definitive Guide to a B2B Event Content Strategy


If you’ve never hosted a B2B event, or if you simply want to improve your event content strategy, today’s blog post is for you. Targeted advertising programs: Invest in an advertising strategy to promote your event and event-related content. B2B Marketing

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The Beginner’s Guide to YouTube for B2B Marketing


But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Benefits of YouTube for B2B Marketing. Best Practices for Using YouTube for B2B. Explore YouTube advertising. B2B Marketing

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The B2B Marketer’s Ultimate Guide to Reddit


r/advertising. /r/Entrepreneur. For a post titled “5 Modern Tips for B2B Email Marketing”, you could title your Reddit submission “How has email marketing changed in recent years?” Invest in Reddit Advertising. Key Takeaways on Reddit for B2B Marketing. B2B Marketing

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9 Great Examples of B2B Brand Storytelling


Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Storytelling may seem more difficult to pull off in the B2B world, but it’s no less effective. Google Adwords is a web advertising service that most B2B marketers are already familiar with.

16 B2B cold email templates from the experts


non-creepy ) personalization with a touch of originality is the key to standing out in B2B sales. That’s why we compiled this list of B2B cold email templates that sales and marketing pros have used in their own businesses. B2B Cold Email Templates for Outreach and Relationship Building. Josh Slone, Content Marketing Manager at LeadFuze , says… One of the best recent cold emails we received was a great example of B2B personalization.

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B2B Prospecting Data Just Keeps Getting Better


The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists.

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6 Ways to Leverage Instagram for B2B Marketing


B2B Marketers take note: Instagram has more than 800 million monthly active users ( source ). If Instagram isn’t a core part of your B2B social strategy, it’s time to learn how to connect with your target audience on this popular platform. B2B Marketing

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A New Tool to Drive B2B Leads from LinkedIn

Sales Benchmark Index

As a Sales & Marketing Leader, you are hungry for high quality B2B leads. B2B Marketers have tested many forms of social advertising. Marketing leaders must challenge past assumptions of how to leverage social advertising opportunities.

4 Ways to Refresh Your Stale B2B Social Media Presence


Let’s face it, in B2B marketing it’s easy to let your B2B social media accounts grow stale and outdated. If you feel like your brand is stuck in a B2B social media rut, keep reading! 1. Revamp your B2B social media profiles. B2B Marketing

Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing


The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The B2B Marketing Advantage of LinkedIn. For B2B Marketing, Email Should be Personalized and Targeted.

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I cut our Facebook spend from $20,000 to zero and nothing tragic happened


Sales from traffic and trials generated by Facebook advertising campaigns, considering what we were spending, were bizarrely absent. Really, for any advertisers. And with that, on April 30th of this year we suspended all Facebook advertising of any kind.

Why CMOs Need to Resist the Onslaught of the Trivial

Sales Benchmark Index

Your job description probably reads something like “generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, communications, advertising and public relations.”

B2B Blog Post Round Up: Marketing Tech, Direct Dials, and More


If you’re a regular reader of our B2B blog, you already know the drill. Direct Dials: The Secret to B2B Sales Success. 3 Valuable Lessons B2B Businesses Can Learn from their B2C Counterparts. B2B marketing often gets a bad rap. The B2B and B2C worlds are vastly different.

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Facebook’s New Algorithm and Your B2B Marketing Strategy


And for better or worse, this change is sure to have quite the impact on your B2B marketing strategy. How will Facebook’s new algorithm impact your B2B business? Since the emergence of social media, Facebook has never been the platform of choice for B2B marketers.

Start with Social Marketing in B2B, Stop with Social Selling

Increase Sales

Now social marketing specific to B2B is a subset of marketing just as direct mail, advertising, business to business networking and promotional items all are. No wonder so many people in B2B are selling when they first connect with someone.

The B2B Marketer’s Guide to Measuring Social Media ROI


Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 However, 14% of B2B companies still refuse to participate in social media initiatives. B2B Marketing

16 B2B cold email templates that sales experts swear by


non-creepy ) personalization with a touch of originality is the key to standing out in B2B sales. That’s why we compiled this list of B2B cold email templates that sales and marketing pros have used in their own businesses.

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Study Reveals Why B2B Salespeople Lose Deals

HeavyHitter Sales

They’ll conduct lengthy product evaluations and talk to existing users of the products to ensure they work as advertised. Harvard Business Review is arguably the most prestigious publication for business leaders and management thinkers.

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How B2B Companies Can Align Sales and Marketing


Whether a company is B2C or B2B, marketing has moved into cyberspace. One of these is how to align the marketing and sales functions of a B2B company. Traditionally, marketers have generated leads through advertisements, emails, social media presences, etc. The post How B2B Companies Can Align Sales and Marketing appeared first on SalesPOP! It’s a digital world. Because even companies/businesses that are searching for products or services begin those searches online.

The Sales Email Template That Won 16 New B2B Customers

Hubspot Sales

B2B Email Template. Earlier this year a B2B company came to me for help with their emails. We insert 30-second audio and SMS advertisements into phone calls made on calling cards. Advertisements can target specific ethnic groups and geographies.

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How This Unknown Factor in Social Media Affects the B2B Sales Cycle

Increase Sales

Social media is a marketing strategy and tactic that has become embedded within many business to business (B2B) sales cycle. If traditional advertising is employed, the date of the advertisement serves as the potential first contact date.

Sales Process Templates: Examples of Sales Stages for B2B Pipelines


Josh Slone, Content Marketing Manager at LeadFuze , says… One of the best recent cold emails we received was a great example of B2B personalization. Any market-leading B2B company wants to know what they can do to build on their success, but many won’t want to hop on a call right away. Dave Trott talks about this when discussing effective advertising. The same rule applies to cold emails or any form of effective advertising.