B2B Programmatic Advertising for Beginners


As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. What are the benefits of programmatic advertising?

Book Review - Advertising 2.0

Sales Gravy

Tuten’s new book Advertising 2.0 is one of the most comprehensive books I have read on internet based advertising and the implications for B2B and B2C organizations. The advertising landscape has experienced a systemic shift in r{mosimage}Tracy L.

Campaign Attribution Models


B2C Marketing. Impulse purchases often play a role in B2C, resulting in a much shorter sales cycle, sometimes only minutes long. B2C marketing needs to reflect this fast-paced sale. Recommended Attribution Models for B2C.

The Sales Presentation: Things to Keep in Mind

Mr. Inside Sales

In our advertising, we sell hope.” Here is another excerpt from a really good book on sales I’ve been reading—and quoting from—this summer: “The Salesman’s Book of Wisdom” by Chriswell Freeman. The Presentation”. “In In 1914, Thomas J.

Apple iPad vs. Microsoft Surface… But I’m #3! Can I Still Win?

The Sales Hunter

Salespeople are quick to say how they could be more successful if they only had great advertising supporting them. Cry all you want, but using advertising as a reason for your success or failure does not make you a great salesperson. Let the big boys advertise all they want.

Low MQLs? 7 Digital Marketing Tricks to Keep Leads Coming Back for More

DiscoverOrg Sales

Unlike B2C marketing, in the B2B world, not all the people who read your blog post or express interest in your product or service are a great fit. Coupons might feel like a B2C move, but the same idea works as a re-marketing tactic for B2B companies as well.

The Sales Challenge of I Need Prospects Part 2

Increase Sales

False Belief #1 – Marketing is advertising. Advertising is a channel or an activity. There is more to marketing than just advertising. Asked back for that coveted face to face meeting (B2B) or to have the person walk through your doors (B2C or B2R).

Why You Need Social Influencers

Sales and Marketing Management

B2C companies that harness this trend of reaching ad-skeptical consumers are beefing up their coffers big time, so why are some B2B companies not following suit? Department of Commerce, B2B companies spend twice as much on incentives as their B2C counterparts.

Do You Have Sellers or Pageant Contestants?

The Pipeline

Let’s look at it through a B2C filter, where social media has truly impacted the sell/buy equation, they call these people shoppers. By Tibor Shanto - tibor.shanto@sellbetter.ca . Juliet: “What’s in a name? That which we call a rose. By any other name would smell as sweet.”

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Low MQLs? 7 Digital Marketing Tricks to Keep Leads Coming Back for More

DiscoverOrg Sales

Unlike B2C marketing, in the B2B world, not all the people who read your blog post or express interest in your product or service are a great fit. Coupons might feel like a B2C move, but the same idea works as a re-marketing tactic for B2B companies as well.

3 Keys to an Effective Digital Selling Strategy

Sales and Marketing Management

Sure, the approach and tone might vary based on the audience, but B2B buyers behave quite similarly to B2C consumers. In much the same way that B2C consumers vet brands through social media references and online testimonials, B2B buyers are conducting more due diligence as well. To reach prospects in meaningful ways, salespeople must be mobile savvy and attuned to their online consumption and communication patterns — much like the strategies they would deploy to woo B2C customers.

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The Future of B2B Sales

Sales and Marketing Management

The B2B market needs to become as customer-centric as the B2C market. A large number of customers make their purchasing decisions very early on in their customer journey, such as when visiting the company website, skimming a product brochure, or seeing advertising materials.

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Is social media the friend or foe of a marketer?


” A top marketing expert and good friend, Gregg Meiklejohn, recently wrote a very thought-provoking piece about the true value of using social media for B2C lead generation efforts.

Why Optimizing Your Website for Mobile isn’t Enough

Sales Benchmark Index

There are valuable B2B marketing lessons to take away from the B2C Super Bowl of marketing. With that said, the smart advertisers were mobile ready. Which advertisers used call to actions in their commercials for viewers to go online right then?

Four Letters Every B2B Marketer Should Know

Sales and Marketing Management

While it may be known for its popularity among celebrity influencers, it also is an important channel for brands that use it to advertise their products. Instagram may be more associated with B2C, but it is still used by many B2B companies, as you can see here and here.

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B2B Blog Post Round Up: Marketing Tech, Direct Dials, and More


3 Valuable Lessons B2B Businesses Can Learn from their B2C Counterparts. In fact, there are many effective tactics and strategies B2B marketers can adopt from their B2C counterparts. 5 Key Differences Between B2B SEO and B2C SEO. The B2B and B2C worlds are vastly different.

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Darwin Comes To Sales – Hunt or Perish

The Pipeline

This is primarily due to the fact that many of the efficiencies achieved in B2C, the Amazonization of buying, will be making their way to B2B. By Tibor Shanto – tibor.shanto@sellbetter.ca .

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Why You Can’t Automate Relationship-Building in Account-Based Sales

No More Cold Calling

In the “Mad Men” days, the people with the biggest advertising budgets sold the most product. We all love brands—both B2C and B2B—and we all have customers and advocates that would love to interact with us and be part of our community.

5 Must-Follow B2B Marketing Influencers


But, unlike the B2C market, it’s not always easy to identify the thought leaders with the most social pull within the B2B community. In the age of social media, influencer marketing has become wildly popular—even among B2B organizations.

5 Companies That Use Data to Fuel Their Creative Strategies

Connext Digital

Digital Advertising – 63% of consumers said that they are annoyed when brands send out generic messages repeatedly. Netflix is a great example of how analytics is used to improve targeted advertising.

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6 Ways to Leverage Instagram for B2B Marketing


Instagram is unique in that it humanizes even the most niche B2B businesses—but in order to form a true connection with your target audience, you must learn from the strategies B2C businesses use. B2B Marketers take note: Instagram has more than 800 million monthly active users ( source ).

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The Old Gray Mare, Your Sales Funnel, Ain't What She Used to Be

Increase Sales

This is true for both B2C and B2b sales leads. These touch points can be direct through email marketing or paid advertising to more indirect through content marketing to social media sites such as LinkedIn.

The Not-So-Fab Four

Sales and Marketing Management

B2B and B2C firms are similar in the sense that they are both forms of commercial transactions. Companies that have the capital to control their experiences, be it B2B or B2C, have an advantage. Author: Paul Nolan You certainly can’t judge a book by its cover.

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Influencer Marketing 101: The Beginner’s Guide


Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. One such tactic?

5 Companies That Use Data to Fuel Their Creative Strategies

Connext Digital

Digital Advertising – 63% of consumers said that they are annoyed when brands send out generic messages repeatedly. Netflix is a great example of how analytics is used to improve targeted advertising.

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9 Great Examples of B2B Brand Storytelling


Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Google Adwords is a web advertising service that most B2B marketers are already familiar with. Nothing captivates an audience like a great story– no matter what industry you work in.

Secret For Success – Feed A Starving Crowd

Tony Hughes

The best way to create a database is to provide high quality content and this is important because is enables you you create pipeline without having to pay for advertising. The best platforms are LinkedIn for B2B and Facebook for B2C.

Muddled Content Marketing Misses the Mark

Increase Sales

Yet as in the previous century when paid advertising was King, many of those messages miss the mark and worse yet continue to miss the mark. Are you writing the same stuff as everyone else especially within B2C or B2B? The 21st Century has changed how people market their businesses.

Always Be Careful of Your Sales Message - Part 2

Increase Sales

Isn’t it amazing with all the resources at the disposal of B2B and B2C salespeople, so many still fail to do any to adequate research on incoming sales leads or sales referrals? Many realtors continue with the old sales presentations and advertise themselves as top salespeople.

6 Partner Marketing Trends to be Excited About in 2019


This isn’t just a B2C trend: it’s also massively important for B2B because of company values and supported organizations. Partner marketing, PPC advertising, content marketing: they can all coexist, not only peacefully but also productively.

The Proven Process for Developing a Go-to-Market Strategy

Hubspot Sales

Start advertising on marketing platforms using the messages you’ve just created for various audience members. You’ll have three variables to test: the channel you advertise on, the audience you target, and the message you share. Steps for developing a GTM strategy.

Great Content Experience Starts with Sales and Marketing Alignment


For simplicity’s sake, I'll make a B2C analogy (B2B buyer journeys are so complex that I'd need an entire blog post to really get into it). Say you're walking down the street and see a storefront that advertises a sale on all summer clothing.

5 Reasons Not to Outsource Sales Development (and 3 Reasons You Should)

Hubspot Sales

If you are B2C, B2B2C, or B2C2B, it’s highly likely your business model simply won’t fit an outbound model. In these cases, businesses are wise to invest more in marketing, advertising, and freemium product strategies. What is Sales Outsourcing?

The Cycle Of Customer Loyalty: 8 Tips To Live By


This is a common practice in the retail and B2C industries. This is a good way to leverage the credible testimonies of your satisfied customers through word of mouth advertising. Free advertising by way of word of mouth from loyal customers.

44 Important Marketing Productivity Statistics


B2C companies that blogged 11+ times per month got more than 4X as many leads than those that blog only 4-5 times per month ( source ). 72% of marketers think that branded content is more effective than magazine advertisements ( source ).

10 Ways to Make Your Sales and Marketing Content More Powerful


In today world of content shock and disregard to direct advertising, the struggle for leads turns into bloody marketing warfare. The thing is, B2B and B2C headlines work in various manners.


The Digital Sales Institute

The impact of the internet and social media of both B2B and B2C sales cannot be underestimated. Online sales in both B2B and B2C have not only expanded the reach and volume of traditional sales methods but have also changed entire sales models across numerous industries.

The Beginner’s Guide to B2B Marketing Attribution Modeling


In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. The modern B2B customer journey is more complex and multilayered than ever before.

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How B2B Companies Can Align Sales and Marketing


Whether a company is B2C or B2B, marketing has moved into cyberspace. Traditionally, marketers have generated leads through advertisements, emails, social media presences, etc. It’s a digital world. Because even companies/businesses that are searching for products or services begin those searches online. And businesses that have already been customers want to be kept informed, educated, and coddled. But, this new age of digital marketing brings with it some key challenges.

Inbound or outbound sales—which one should you focus on?


With outbound, it’s the salesperson cold calling , cold emailing, or even cold texting the prospect, and the company putting up advertisements or posting on social media. In this case, it’s nice to have salespeople and advertisements to make consumers aware of what you offer.