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The Best Social Selling Channels to Use in 2023

Hubspot Sales

And B2C salespeople report discovering new prospects most effectively through Facebook. Brands want to be able to provide customer service and DMs as part of a simplified buyer experience. In this post, we’ll discuss the best social selling channels to use according to our recent data and the best features these channels have to offer.

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Personalized Content: Buyers Demand It, Marketers Create It

SugarCRM

No wait, you do advertising? Buyers demand it. Personalized content has been a no-brainer in the B2C world for many years now, but what about B2B buyers? In today’s content-driven world, personalization is becoming more and more important for new, digitally savvy, fast-paced B2B buyers as well. Sender Name.

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B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. After all, 50% of B2B buyers are more likely to make a purchase if they connect to a brand on an emotional level. Salesforce makes good use of customer case studies to tell its brand story. What Is Brand Storytelling?

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Influencer Marketing 101: The Beginner’s Guide

Zoominfo

Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. However, in a world where 72% of B2B buyers look to industry peers to research purchase decisions ( source ), it’s a mistake to ignore influencer marketing as a viable tactic.

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How to Build a Sales Process: The Complete Guide

Nutshell

Prospecting Also known as lead generation, prospecting involves identifying potential buyers to add to the top of your sales funnel. These potential buyers can be people who have expressed interest in the product or service that you’re selling, or who might reasonably have interest based on their demographics, industry, or other factors.

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The Lead Generation Strategy Guide

Zoominfo

Things start to get a little messier when sales and marketing don’t necessarily agree upon what “buying behavior” actually means,—and truthfully, this kind of buyer interest can be expressed in many different ways. Pretty simple, right? While an incredibly broad term, content marketing encompasses every type of format imaginable.

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Mobile Optimization for B2B. What Marketers Really Think about It

Cience

It is beyond question that B2C companies get enormous traffic from mobile devices — we all do at least some of our online shopping from our phones. One marketing specialist shared the case studies of his 2 B2B clients. Most respondents, B2B buyers themselves, search on desktop and about one third has a mixed buyer journey.

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