Influencer Marketing 101: The Beginner’s Guide
Zoominfo
OCTOBER 31, 2018
Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. Rather than target an entire market as a whole, B2B influencer marketing leverages the pull of influencers in smaller, more niche demographics to achieve key marketing goals. One such tactic?
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