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Influencer Marketing 101: The Beginner’s Guide

Zoominfo

Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. According to a recent study, 80% of B2B marketers already employing influencer marketing, report that influencers have had the greatest impact on improving content marketing campaigns ( source ).

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The Beginner’s Guide to B2B Marketing Attribution Modeling

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In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead ( source ).

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Marketing Attribution: The Beginner’s Guide for B2B

Zoominfo

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead. What do these results mean?

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The Lead Generation Strategy Guide

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The content can be anything from eBooks and sponsored research to upcoming webinars and virtual events a company is participating in. B2B sales reps have to deal with a myriad of stakeholders, and an exceptionally long decision making process, so lead conversion rates are going to be much lower than other B2C companies. Social Media.

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The Lead Generation Strategy Guide

Zoominfo

The content can be anything from eBooks and sponsored research to upcoming webinars and virtual events a company is participating in. B2B sales reps have to deal with a myriad of stakeholders, and an exceptionally long decision making process, so lead conversion rates are going to be much lower than other B2C companies.

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How To Create a Winning Go-to-Market Strategy

Gong.io

A marketing strategy explains how a company will advertise a product to target audiences. For clarity, let’s assume that you’re making a GTM for a B2B product, although B2C brands can follow the same steps. When you think you’ve perfected your messaging, put it to the test by advertising it on a platform like Google Ads.

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Best Lead Generation Tool and Services For 2023

LinkedFusion

As additional methods to build credibility, think about incorporating social proof on your website and landing pages, sharing positive G2 Crowd ratings on social media, and creating case studies. The most popular techniques involve using internet platforms like social media, SEO, and pay-per-click (PPC) advertising.