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The Lead Generation Strategy Guide

Zoominfo

While an incredibly broad term, content marketing encompasses every type of format imaginable. The key to a sound content marketing strategy is mapping messaging to a sales funnel. How do I generate leads in digital marketing? There are myriad ways to generate digital marketing leads. Social Media. Sales Automation.

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The Lead Generation Strategy Guide

Zoominfo

While an incredibly broad term, content marketing encompasses every type of format imaginable. The key to a sound content marketing strategy is mapping messaging to a sales funnel. How do I generate leads in digital marketing? There are myriad ways to generate digital marketing leads.

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Mobile Optimization for B2B. What Marketers Really Think about It

Cience

It is beyond question that B2C companies get enormous traffic from mobile devices — we all do at least some of our online shopping from our phones. One marketing specialist shared the case studies of his 2 B2B clients. Most of the companies are from the Marketing and IT sectors. Is this also true for B2B websites?

B2B 54
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Mobile Optimization for B2B. What Marketers Really Think about It

Cience

It is beyond question that B2C companies get enormous traffic from mobile devices — we all do at least some of our online shopping from our phones. One marketing specialist shared the case studies of his 2 B2B clients. Most of the companies are from the Marketing and IT sectors. Is this also true for B2B websites?

B2B 52
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Low MQLs? 7 Digital Marketing Tricks to Keep Leads Coming Back for More

DiscoverOrg Sales

Unlike B2C marketing, in the B2B world, not all the people who read your blog post or express interest in your product or service are a great fit. Get the study: Why Didn’t They Buy? Coupons might feel like a B2C move, but the same idea works as a re-marketing tactic for B2B companies as well.

Lead Rank 196
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Low MQLs? 7 Digital Marketing Tricks to Keep Leads Coming Back for More

DiscoverOrg Sales

Unlike B2C marketing, in the B2B world, not all the people who read your blog post or express interest in your product or service are a great fit. Get the study: Why Didn’t They Buy? Coupons might feel like a B2C move, but the same idea works as a re-marketing tactic for B2B companies as well.

Lead Rank 133
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Using Lead Nurturing Email Content to Boost the Buyer’s Journey

LeadBoxer

Both B2B and B2C companies are familiar with the strategy. And 35% of marketers have some sort of strategy currently in place. Over 55% of marketers have said that email campaigns drive the highest ROI of any of their other lead nurturing platforms. Content Mapping and the Buyer’s Journey Guide Lead Nurturing Strategy.