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B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Get a Demo Examples of Brand Storytelling 1. The ad is over 20 years old, but still holds up today as an example of powerful brand storytelling. What Is Brand Storytelling? Keep reading! IBM ran an ad supporting U.S.

Examples 130
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Busting the myth! B2B social media marketing isn’t effective

Salesmate

There are a number of different professional social media sites around that can be very beneficial for marketing purposes (LinkedIn for example). While our law firm is mainly B2C focused, B2B social media marketing has been very beneficial for our digital agency in connecting with and helping other companies in the legal industry.

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A complete guide to email marketing, with examples

Apptivo

Usually, the cost of advertising is calculated with,” how many ads you will buy?” or “What is the cost to advertise n number of times” or otherwise “how much does it cost to advertise during the prime time?” Email marketing is a powerful tool that is heading the marketing game of many B2B and B2C business models.

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How To Pinpoint B2B Customer Pain Points

Zoominfo

And marketers need to understand pain points so that they can effectively advertise and create content around their solution in a way that will appeal to and entice potential customers. Take for example ZoomInfo customer Vectra , a technology company applying artificial intelligence in the fight against cyber attackers.

B2B 277
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How To Develop Landing Pages That Actually Convert

Smooth Sale

It could be an online advertisement, an email/text link, or anything else. You will find plenty of landing page examples on the web that show how you can structure the pages you desire. Therefore, your landing page will be remarkably different from a B2C company that targets consumers.

B2C 78
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How To Pinpoint B2B Customer Pain Points

Zoominfo

And marketers need to understand pain points so that they can effectively advertise and create content around their solution in a way that will appeal to and entice potential customers. Take for example ZoomInfo customer Vectra , a technology company applying artificial intelligence in the fight against cyber attackers.

B2B 246
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Why Optimizing Your Website for Mobile isn’t Enough

SBI Growth

There are valuable B2B marketing lessons to take away from the B2C Super Bowl of marketing. With that said, the smart advertisers were mobile ready. Which advertisers used call to actions in their commercials for viewers to go online right then? The following examples point to best practices in leveraging mobile interaction.

Lead Rank 262