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6 Ways to Leverage Instagram for B2B Marketing

Zoominfo

Instagram is unique in that it humanizes even the most niche B2B businesses—but in order to form a true connection with your target audience, you must learn from the strategies B2C businesses use. Promote contests and sweepstakes: Give users an incentive to post a photo on Instagram using your branded hashtag through a contest or giveaway.

B2B 178
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How to Build a Sales Process: The Complete Guide

Nutshell

Tailor your sales process to your industry “The process should always focus on the customer, and customers can be very different across industries, whether you’re a B2C healthcare organization or a B2B infrastructure company,” says Jacco vanderKooij, founder of Winning by Design and author of Blueprints For A SaaS Sales Organization.

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Low MQLs? 7 Digital Marketing Tricks to Keep Leads Coming Back for More

DiscoverOrg Sales

Unlike B2C marketing, in the B2B world, not all the people who read your blog post or express interest in your product or service are a great fit. Coupons might feel like a B2C move, but the same idea works as a re-marketing tactic for B2B companies as well. That’s a powerful way to add incentive to your remarketing campaigns.

Lead Rank 196
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Why You Need Social Influencers

Sales and Marketing Management

B2C companies that harness this trend of reaching ad-skeptical consumers are beefing up their coffers big time, so why are some B2B companies not following suit? After cord cutters and on-demand media options devalued TV ads, B2C companies set the standard for social innovation in marketing and advertising. According to the U.S.

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Low MQLs? 7 Digital Marketing Tricks to Keep Leads Coming Back for More

DiscoverOrg Sales

Unlike B2C marketing, in the B2B world, not all the people who read your blog post or express interest in your product or service are a great fit. Coupons might feel like a B2C move, but the same idea works as a re-marketing tactic for B2B companies as well. That’s a powerful way to add incentive to your remarketing campaigns.

Lead Rank 133
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Call To Action Buttons: Design Tips to Boost Conversions in 2023

Pipeliner

No matter how much traffic you manage to get from Google or your other marketing or advertising efforts, the truth is that it’s all pointless if you fail to get visitors to convert and become leads. So it’s obvious why emphasizing such incentives on your call-to-action buttons is a must.

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Direct mail tactics for sales: Why physical mail still works, and how to use it

Nutshell

You know the letters you receive in your mailbox from restaurants, big box stores, and local mom and pop shops advertising new products and sales? Both B2C and B2B organizations can find success using this classic marketing and sales strategy. That’s direct mail. It’s 2020…Does Direct Mail Still Work?