Zoominfo

OCTOBER 5, 2021

Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Show Off Your Star Employees – Microsoft One of the largest companies in the world, Microsoft, is also one of the biggest advocates of storytelling as a brand-building tactic. What Is Brand Storytelling?

Examples 130

Examples B2B Microsoft Case Study 130

Zoominfo

JUNE 17, 2018

Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. One of the largest companies in the world, Microsoft, is also one of the biggest advocates of storytelling as a brand-building tactic. Google Adwords is a web advertising service that most B2B marketers are already familiar with.

Examples 237

Examples B2B Microsoft Telecommunications 237

Close.io

OCTOBER 28, 2019

With outbound, it’s the salesperson cold calling , cold emailing, or even cold texting the prospect, and the company putting up advertisements or posting on social media. In this case, it’s nice to have salespeople and advertisements to make consumers aware of what you offer. If your products have a long sales cycle.

Paid Content 64

Paid Content Outbound Inbound Top of Funnel 64

Close.io

MAY 20, 2019

Case Study: How a century-old company transformed its business using sales metrics. But according to a Harvard Business Review study, only 14% of sales metrics are manageable (i.e. Sales analytics case study: How a century-old company transformed its business using sales metrics. Revenue on advertising spend.

Lead Rank 88

Lead Rank Top of Funnel Lead Scoring Churn 88

Sales and Marketing Management

DECEMBER 28, 2017

Twenty to 30 years ago, the deal was that you went to school, studied hard and got a job. B2B and B2C firms are similar in the sense that they are both forms of commercial transactions. Companies that have the capital to control their experiences, be it B2B or B2C, have an advantage. Can you explain what you mean?

Facebook 149

Facebook B2C Consumer B2B 149

Sales Hacker

OCTOBER 7, 2021

With a background in advertising and publishing, startups and software sales along with executive events, Becky has diversified her network and her knowledge. “More than 20 years experience in sales and operations leadership across various industries including technology, retail and advertising. Kharisma Knepshield Moraski.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130