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Influencer Marketing 101: The Beginner’s Guide

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Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. According to a recent study, 80% of B2B marketers already employing influencer marketing, report that influencers have had the greatest impact on improving content marketing campaigns ( source ).

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B2B Guide to Brand Storytelling (With 9 Great Examples)

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Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Put a Spotlight on Local Businesses – Google Google Ads is a web advertising service that most B2B marketers are already familiar with. Salesforce makes good use of customer case studies to tell its brand story.

Examples 130
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The Beginner’s Guide to B2B Marketing Attribution Modeling

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In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead ( source ).

Lead Rank 236
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Marketing Attribution: The Beginner’s Guide for B2B

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In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead. What do these results mean?

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15 X (Twitter) Optimization Tips to Boost Your Sales

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Table of Contents How X Can Boost Your Sales 15 Optimization Tips to Boost Your Sales How X Can Boost Your Sales Like most social platforms, X offers advertising and promotional programs. You can present long authority content like a researched case study and personality pieces like an online journal.”

Twitter 88
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The Lead Generation Strategy Guide

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Marketing campaigns aim to promote a highly focused effort that encourages customers towards a desired action. Campaigns are often created with a specific goal in mind, whether it be generating awareness or promoting a new product. Campaigns are what make companies memorable. Social Media. The interactive nature of the channel?—it’s

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The Lead Generation Strategy Guide

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Marketing campaigns aim to promote a highly focused effort that encourages customers towards a desired action. Campaigns are often created with a specific goal in mind, whether it be generating awareness or promoting a new product. Marketing Campaigns Campaigns are what make companies memorable.