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B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Consider this TV spot highlighting struggles within the American education system and IBM’s efforts to improve schools across the country. Salesforce makes good use of customer case studies to tell its brand story.

Examples 130
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The Beginner’s Guide to B2B Marketing Attribution Modeling

Zoominfo

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead ( source ). Let’s get into it!

Lead Rank 236
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Marketing Attribution: The Beginner’s Guide for B2B

Zoominfo

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead. Let’s get into it! What do these results mean?

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Personalized Content: Buyers Demand It, Marketers Create It

SugarCRM

No wait, you do advertising? Personalized content has been a no-brainer in the B2C world for many years now, but what about B2B buyers? In a study of 650 multi-channel marketing campaigns , personalized campaigns consistently and overwhelmingly beat out static campaigns in generating a high response rate from recipients.

Buyer 49
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The Lead Generation Strategy Guide

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However, if another prospect were to request a product demo, the same system could auto-qualify awarding the prospect 100 points. B2B sales reps have to deal with a myriad of stakeholders, and an exceptionally long decision making process, so lead conversion rates are going to be much lower than other B2C companies. Lead Scoring.

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The Lead Generation Strategy Guide

Zoominfo

However, if another prospect were to request a product demo, the same system could auto-qualify awarding the prospect 100 points. B2B sales reps have to deal with a myriad of stakeholders, and an exceptionally long decision making process, so lead conversion rates are going to be much lower than other B2C companies.

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The Best Sales Glossary for Sellers

Mindtickle

B2C B2C stands for “Business-to-Consumer” and refers to transactions, interactions, or relationships that occur between a business and individual consumers. B2C businesses often employ marketing and advertising strategies to attract and engage with a wide range of consumers to drive sales and build customer loyalty.