18 essential sales KPIs: What to measure and how to track everything
Close.io
MAY 20, 2019
Not only will you need to make sure that you’re properly calculating CAC based on that lead time, but you also need to include all of the other associated costs, like salaries, overhead, and money spent on tools. Customer lifetime value (LTV). Revenue on advertising spend. As always, context is king. Cart abandonment rate.
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