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Combining Sales & Marketing Automation: How Both Departments Benefit

Hubspot Sales

Sales and marketing automation tools obviously suit sales and marketing teams, respectively — but that doesn't mean that the utility of those kinds of resources is siloed by department. The value of sales and marketing automation rests on your resources' ability to provide mutually beneficial intel between departments.

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Key Elements of a Digital Marketing Plan for Local Businesses

BuzzBoard

Understanding the Importance of Positioning my Digital Marketing Agency for Small Businesses Digital marketing agencies are uniquely positioned to fuel the growth of small and local businesses. The success of any digital marketing campaign hinges on a meticulously devised plan.

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Account Based Marketing for Lead Development Quality, Not Quantity

Sales and Marketing Management

Author: Senraj Soundar, ConnectLeader Founder and CEO ABM – account based marketing – is the most-talked-about strategy right now in the B2B world. According to Forbes: 80% of marketers measuring ROI say that ABM outperforms other marketing investments. Yet, ABM has been around forever. “I So, what changed?

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Five Markets To Target As A Fencing Contractor

Smooth Sale

Via Pexels Attract the Right Job Or Clientele: Five Markets To Target As A Fencing Contractor Fencing is a versatile service that is in demand across various sectors. As a fencing contractor, it is crucial to identify and target the right markets to maximize your business opportunities and achieve sustainable growth.

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Why Successful Marketing is Equal Parts Art and Science

Zoominfo

It’s no secret, data has revolutionized marketing. Where marketers once relied on instinct, they now rely on insights gleaned from careful data analysis. Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. Right-brained marketers create exceptional, unique content.

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Finding Your Niche As A Marketing Company?

Smooth Sale

Attract the Right Job Or Clientele: Finding Your Niche As A Marketing Company. NOTE: Our collaborative Blog provides insights for ‘Finding Your Niche As A Marketing Company.’. Every business can benefit from finding a niche on which to focus. We will explore ways for finding your niche as a marketing company.

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How Can I Get Testimonials From My Small Business Customers?

BuzzBoard

Salespeople at digital marketing agencies targeting small and local businesses must realize the crucial role of testimonials. In an era rife with marketing jargon, testimonials are real-world confirmations of a company’s offerings. Why Getting Testimonials is Important for a Local Business? First, they confer authenticity.