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5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

Zoominfo

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. Therein lies the power of word-of-mouth marketing.

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The Beginner’s Guide to Referral Marketing

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We touched on this phenomenon in a recent blog post about word-of-mouth marketing. Today, we’re taking a deeper look at one of the most effective word-of-mouth marketing strategies: referral marketing. Keep reading and learn everything you need to know about referral marketing! What Is Referral Marketing?

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Now Is the Right Time to Build a Hybrid B2B Sales and Marketing Team

Sales and Marketing Management

Author: Kristen Powers You have seen the mantra in the news, via advertisements and throughout social media: “We are all in this together.". But in a company with both marketers and sellers, this motto has never been more applicable. Sales and marketing need to become one. One leader. Where are those MQLs?” “Why

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15 Real Estate Prospecting Tips for Reaching Your Market and Converting Customers

Hubspot Sales

Define your target market. Before you start prospecting, it's essential to define your target market. Identify the type of prospects you want to attract and tailor your marketing strategy accordingly. This can help you engage with viewers and provide them with helpful information related to the real estate market.

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A Guide to Building a Referral Network for Your SMB

Act!

However, most small and midsize businesses can’t afford expensive advertising campaigns to attract potential clients. Wouldn’t it be great if there were a way to identify your ideal clients and grow your client base without exhausting your marketing budget? What are the benefits of a strong referral network ?

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E-commerce That Avoids Channel Conflict

Sales and Marketing Management

At Innovaxis Marketing, e-commerce for our B2B clients has risen from 5% to 15% or more of total sales. Without e-commerce, B2B marketers miss opportunities to sell outside their geographical area, expand into new markets and appeal to the increasing number of engineers, purchasing agents and others who want to buy without human interaction.

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6 Ways to Leverage Instagram for B2B Marketing

Zoominfo

B2B Marketers take note: Instagram has more than 800 million monthly active users ( source ). Promote contests and sweepstakes: Give users an incentive to post a photo on Instagram using your branded hashtag through a contest or giveaway. B2B marketers must always remember that sharing is caring on Instagram.

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