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5 Proactive Ways to Increase Sales Online in 2021

Sales and Marketing Management

Content marketing generates more than 3x the leads as advertising and costs 62% less. As a small businessperson, this means you can dramatically increase the eyes on your brand without having to spend millions on traditional advertising campaigns. Have a Content Marketing Strategy. Informational. SEO-friendly.

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E-commerce That Avoids Channel Conflict

Sales and Marketing Management

Even when distributors offer pricing below the manufacturer’s advertised list price, some engineers and purchasing agents are willing to pay more for the item as a tradeoff for the time they save ordering it from the company’s website any time of day without having to talk to someone (especially, perhaps, “annoying sales reps”).

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Top Performers - May-June 2019

Sales and Marketing Management

Through the program, employees have been able to work on anything from sports sites to food blogs. If you’re looking for something more tangible to recognize achievement, this assortment of ideas from our advertising partners is a great start. When you value an employee’s passions, they know you value them as a unique individual.

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5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

Zoominfo

Maybe an advertisement or commercial influenced your decision. In fact, customers are 92% more likely to trust their peers over advertising when it comes to making purchase decisions ( source ). Check out our recent blog post to learn more: The Definitive Guide to Addressing Negative Business Reviews.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

Content Marketing Your content marketing strategy can include many formats: On-site blogs Guest blogs White papers Original research Webinars Press releases Social media No matter the format, content marketing can only live up to its fullest potential if it’s pertinent to your target demographic — and if they can find it.

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Do You Sell Using a “Push” or “Pull” Strategy?

The Sales Hunter

When we say “pull,” it refers to creating incentives at the customer level that encourage them to buy the product. “Push” marketing is focused around loading up the channel, advertising heavily and trying to convince the customer to buy. (Yes, I know the true marketing definitions of these are much more complex.

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15 Real Estate Prospecting Tips for Reaching Your Market and Converting Customers

Hubspot Sales

In this blog post, we've compiled a list of real estate prospecting tips to help you grow your real estate business proactively. You can get creative with how you share your business through referral programs to offer advocates incentives for promoting your business to others. Invest in targeted advertising.