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Why the Skepticism? Understanding Small Business Owners’ Concerns About Digital Marketing

BuzzBoard

Currently, a worrying 45% of small businesses shun any form of online advertising, according to recent studies. However, embarking on digital advertising initiatives such as content marketing and social media promotions can substantially enhance visibility, cultivates customer fidelity, and escalate profits for local businesses.

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Are You Doing Enough To Support Employee Development?

Smooth Sale

Note: Our collaborative Blog offers the question, ‘Are you doing enough to support employee development?’ Professionals refer to the process of recruiting, onboarding, training, and the need to repeat the same continually as ‘The Revolving Door Syndrome.’ Training and Studying. Photo by Yan Krukav via Pexels.

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Lead generation and nurturing best practices for SMBs

Act!

A lead is someone who demonstrates interest in your product by requesting details, sharing their contact information , engaging with your advertisements, or downloading a free marketing resource like an e-book or training. Your blog and social media sites like Twitter, LinkedIn, TikTok, and other platforms your target audience uses.

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How to Create an Effective Sales and Marketing Plan

Highspot

Marketing Plan: Encompasses market research, target audience identification, advertising, content creation, social media strategy, and overall brand positioning. This collaboration extends to content creation, advertising, and customer relationship strategies. case studies, one-pagers), frequency, and distribution channels.

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Can You Use Strategies to Create a Strong and Memorable Brand?

Smooth Sale

Note: Nevilson Christian provides our guest blog, The Science of Branding: How to Create a Strong and Memorable Brand. According to a study, color psychology can influence brand recognition by up to 80%. The study found that blue was most commonly associated with trust and security, while red was associated with excitement and energy.

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How to Create an Effective Sales and Marketing Plan

Highspot

Marketing Plan: Encompasses market research, target audience identification, advertising, content creation, social media strategy, and overall brand positioning. This collaboration extends to content creation, advertising, and customer relationship strategies. case studies, one-pagers), frequency, and distribution channels.

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7 Key Elements of a High-Converting Sales Funnel

Sales Hacker

To gather data, analyze your existing customer base by tracking their interactions with your website or blog, social media pages, sales reps, and more. Lastly, identify your customers’ pain points and address them on your website or blog. With PPC, your traffic will drop as soon as you stop advertising.