The Sales Magnet by Kendra Lee

The Sales Hunter

If you happen to work for IBM or any other large company, then prospecting is certainly a lot easier thanks to the name recognition and the amount of money large companies like IBM spend on advertising. Prospecting is without a doubt one of the hardest parts of the selling process.

The Power of Habit – Charles Duhigg

Hyper-Connected Selling

The most powerful “nugget” to take from the book is the very simple, and very powerful, cycle of Cue—>Routine—>Reward. It seems that we can move past many of our personal obstacles by simply changing the trigger and habits that construct them.

Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

For every 100 emails, you get 10 booked meetings. If you booked 15 meetings instead, you could close four or five additional deals. Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates.

How to Create a Winning Sales Process: 7 Essential Steps

CloserIQ

Constructing a customer avatar – which represents your ideal customer persona – is an essential part of this stage. Most sales and marketing teams gather leads from a wide variety of sources, encompassing competitor research, referrals, industry events, social media, search advertising, inbound sign-ups, and more. From here, you can move to book a pitch or product demonstration. .

PODCAST 43: Why Endurance and Tenacity is Important for Sales Success w/ Carson Heady

Sales Hacker

This week on the Sales Hacker podcast , we talk to author Carson Heady , whose “Birth of a Salesman” series translates real-life sales issues into a popular fictionalized series of sales books. A Book Within a Book: How Birth of a Salesman Was Born [9:23].

Build Trust Not Fear With Your Marketing Messages

Increase Sales

You open it and may be surprised by reading an advertisement about a special offer. So are you construct your next marketing campaign, ask yourself: “If you would buy from this company. Build Your Personal Professional Development with These Great Books.