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Sales & Advertising: Connecting the Dots with Sophia Bernard

criteria for success

In today's episode, we stray away from sales to learn a bit about the worlds of advertising and public relations. How trust shows up in advertising. Sophia's book recommendations: The Antidote: Happiness for People Who Can't Stand Positive Thinking by Oliver Burkeman. Happy Monday, Let's Talk Sales listeners! Happy selling!

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Best Sales Books: 55 Top Picks for More Sales Conversations in 2023

Vengreso

I’m not a book reader in general and prefer consuming content in short, small bites. In fact, I find books a little overwhelming at times. Even so, my sales book collection is mounting, thanks to the privilege of hosting Vengreso’s Modern Selling Podcast. What selection process did I use to find the best sales books?

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The Underrated Marketing Methods To Be Considering

Smooth Sale

Some marketing methods, such as social media marketing, advertisements, and SEO, are likely to be part of most modern strategies. Below you will see the sub-title ‘old fashioned approach’ for marketing and advertising. It is the direct mail advertising approach. Knowing how to reach your audience is vital for any business.

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Lessons in Leadership with Ted Kulawiak

criteria for success

Ted spent his career in senior sales leadership and training roles in the advertising and media sales industry, as well as executive leadership roles in higher education. He also taught graduate-level classes in sales and advertising management. . Ted's Resource Recommendations: How to Master the Art of Selling by Tom Hopkins.

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Lead generation and nurturing best practices for SMBs

Act!

Lead generation is the process of attracting highly relevant prospects who can benefit from your offer and have the resources to purchase your products or services. Investing resources in the right prospects You have limited sales and marketing teams and want them to focus on prospects likely to convert into customers.

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How To Boost Sales When Things Are Slow

Smooth Sale

Unfortunately, the situation can squander the resources you have available. Advertise More. However, if you don’t invest in your company and increase your advertising , you won’t see an increase in sales. With no customers, advertising is the best way to bring in new ones, but it does cost money.

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Email Subject Line Spam Words to Avoid in Your Next Campaign

Zoominfo

There are so many spam trigger words, someone could write a nice thick book about them. Leave the hard-sell advertising copy to Madison Avenue. It can be difficult, especially with limited resources and pressing deadlines. Emails that promise untold riches and exclusive rewards reserved only for a special elite few.