Why Sales Leaders Hate Your Advertising Agency

Sales Benchmark Index

Sales leaders perceive advertising agencies with the trifecta of doom; Expensive, Eccentric, and Frivolous. Why is it that most B2B sales leaders hate advertising agencies? They are irked when advertising agencies take too much credit for growth. Content Marketing.

The CMO Guide to Data: Why Your Marketing Database Is Broken, and How to Fix It

Sales Benchmark Index

Technology has fundamentally changed the role of Marketing. What was once seen largely as an art, has increasingly become less about fancy pictures, and more about deploying revenue generating messaging to the masses. The rise of radio and television made.

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B2B Programmatic Advertising for Beginners

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. What are the benefits of programmatic advertising? B2B Marketing

How to Nurture Prospective Leads through Remarketing Advertising

Sales Benchmark Index

There is an evolving marketing tactic called ‘ Remarketing ’ that your marketing team should embrace. A world class marketer today leverages remarketing to recapture those prospective leads. Visitors who visited pages designed for buyers personas groups.

How to Adapt to the Well-Educated Modern Buyer

Sales and Marketing Management

Author: Kelly Bosetti Salespeople once played a significant role in educating buyers about their options and helping them come to a decision regarding a product or service, but times are changing. Because of this, it’s no surprise that the buyer’s journey has undergone a fundamental shift.

Should You Buy Premium LinkedIn Accounts For Your Team?

Sales Benchmark Index

You know today’s buyer is time starved and media saturated. Social Selling Sales Leader Prospecting LinkedIn Small Company Sales Leader Resources Advertising and Marketing Social Prospecting You are a progressive Sales VP in a medium size company.

7 Quick Wins for Sales and Marketing Alignment

DiscoverOrg Sales

We hear a lot about sales and marketing alignment: How important it is for B2B, and how so few of us are doing it right. SALES: Marketing leads are crap. MARKETING: Sales is lazy. MARKETING: Maybe if you actually followed up the same day. The buyer is in control. …

Low MQLs? 7 Digital Marketing Tricks to Keep Leads Coming Back for More

DiscoverOrg Sales

But if the person doesn’t seem interested, many sales and marketers turn their attention toward existing customers. You have to bring in more marketing qualified leads. Marketing to cold leads and warm leads alike is important. Run re-marketing ads to free content.

The 8 best CRMs for marketing teams

Nutshell

Effective marketing is about more than just attracting one-time customers. But with the right Customer Relationship Management (CRM) solution, you can optimize your marketing to suit the unique needs of every customer, just like you might in a small independent business.

Your 2014 Marketing Budget Roadmap

Sales Benchmark Index

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Opportunities – Percent contribution by Marketing to the Sales Funnel. Wins – Percent contribution by Marketing to Sales Revenue.

Marketing Hacks

Pipeliner

The way that consumers interact with marketing advances has changed in the last few years. One of the primary goals of the sales and marketing teams are to find new prospects and convert them into customers. How to Market on a Budget. Creating authenticity in marketing.

Low MQLs? 7 Digital Marketing Tricks to Keep Leads Coming Back for More

DiscoverOrg Sales

But if the person doesn’t seem interested, many sales and marketers turn their attention toward existing customers. You have to bring in more marketing qualified leads. Marketing to cold leads and warm leads alike is important. Run re-marketing ads to free content.

3 Ways Sales Can Help the Marketing Team (and Help Themselves)

DiscoverOrg Sales

Let’s agree that the goal of your marketing team should be to help your sales team. But as sales professionals, how can you feed your sales intelligence in to your marketing team and how can they use that intelligence to better help you close sales? Buyer personas.

Want Better Lead Generation? Get Marketing & Sales in Line

DiscoverOrg Sales

By understanding the discipline of sales enablement and how to prioritize tactics based on marketing and sales objectives, companies of all sizes can reap the rewards. Sales enablement really boils down to how marketing can help make sales more successful, and this can be accomplished through a range of program areas including technology, intelligence, content, analytics, training, and demand generation. Marketing-generated awareness. Marketing-generated demand.

Realtors – Your Marketing Message Sucks – Part 05

Increase Sales

Technology through the Internet and social media has changed the real estate market. Educated buyers are now the driving force. Unfortunately, the marketing message by many realtors has not reacted positively to that change.

Intent Data Turns a Buyer-Centric World From a Curse into a Blessing

Sales Hacker

Intent data has become one of the hottest topics in the B2B sales and marketing space. Intent data is a relatively new term our industry has adopted to encompass signals and data about prospective buyers or businesses actively researching products or services.

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How to Avoid a Marketing Automation Catastrophe

Sales Benchmark Index

Marketing leaders must prove their contribution to Sales Revenue. Advertising and tradeshows are not enough. Marketing must produce leads that generate new business. In this environment, many of your peers have turned to marketing automation as the solution.

The Ultimate List of Marketing Podcasts

Zoominfo

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. Keep reading for 50 of the best podcasts for marketers.

Marketing, Are You In or Out?

Sales Benchmark Index

Change your marketing focus from “ inside-out ” to “ outside-in ”. Marketing inside-out versus Marketing outside-in should be common terms and concepts for B2B marketing and sales organizations. It is time understand who your buyers are with an outside-in focus.

Investing in Marketing Tech: 7 Key Considerations

Zoominfo

The marketing tech landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies. Subsequently, new technologies have emerged as well, aimed to help marketers achieve specific tasks and objectives. 1. Market Intelligence.

35+ Marketing Jokes to Brighten Your Day

Zoominfo

A little bit of humor can go a long way– even in the marketing world. Today’s marketing professionals must juggle a number of high-priority tasks throughout the day, and often, they find themselves under a significant amount of stress. 35+ Marketing Jokes to Brighten Your Day.

The Comprehensive Guide to Building A Successful Marketing Technology Stack

Zoominfo

In 2011, Scott Brinker compiled the first of many Marketing Technology Supergraphics. The original graphic displayed the logos of 140 prominent marketing technology brands. Although impressive, this sudden influx of technology has made marketing more complicated. B2B Marketing

6 Ways to Humanize Your Marketing Efforts

Zoominfo

In decades past, the world of marketing was dominated by print advertisements in newspapers and magazines. But, the Internet led to a drastic shift in B2B marketing. Now, modern customers demand authentic, personalized marketing interactions with the brands they buy from.

Why Successful Marketing is Equal Parts Art and Science

Zoominfo

It’s no secret, data has revolutionized marketing. Where marketers once relied on instinct, they now rely on insights gleaned from careful data analysis. Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. The Art of Marketing.

Marketers Just Want To Market: Here’s How

Sales and Marketing Management

The best marketing minds are like that – a marriage of seeming opposites that end up working together. Strategic marketers today must balance the right brain that controls creativity and intuition and the left brain that processes information logically and analytically. That’s because the profession is part art, as it’s always been, and part science, thanks to the rise of Big Data, social media targeting and other technology for targeting and nurturing buyers.

Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 4]

Pointclear

There’s no doubt that Account-Based Marketing is on the up-and-up. What are sales and marketing leaders saying about it? Today in part 4, we hear from Scott Vaughan , Chief Marketing Officer at Integrate. Account Based Marketing (ABM) is not a new concept or idea.

The Beginner’s Guide to Referral Marketing

Zoominfo

There are more answers to that question than ever before, thanks to the variety of tools and channels at a modern marketer’s disposal. We touched on this phenomenon in a recent blog post about word-of-mouth marketing. What is referral marketing? Referral Marketing Examples.

45 Top YouTube Channels for Marketing Professionals

Zoominfo

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content.

4 Essential Marketing Roles for the Modern Marketing Team

Zoominfo

Let’s face it—it’s not easy to build a perfect marketing team. A comprehensive marketing strategy includes a number of different tactics and initiatives—which means your team must include members with a wide variety of skills. Final Thoughts on Emerging Marketing Roles.

57 Essential Multichannel Marketing Statistics

Zoominfo

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. But, how can marketers comply with the varying preferences of their individual buyer?

Radio As a Marketing Tool in B2B

Pipeliner

Radio As a Marketing Tool For B2B Marketers and Social Listening. In the digital era, brands shouldn’t write off the radio as a marketing tool – it offers the same key perk of programmatic ad buys: attribution. Paul Brenner, President of Dial Report, the only first-party data attribution and listener intelligence platform measuring the performance of broadcast radio shares his insights on how radio can prove to be a valuable marketing tool for B2B sales.

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Outbound Marketing, What is it?

OutboundView

The term Outbound, as it relates to marketing, most commonly refers to reaching out in some way to engage a prospect about your products and services. This can include cold calling, emailing, social media outreach, direct mail, and paid advertising.

6 Lessons B2B Content Marketers Can Learn From Fiction Writers

Zoominfo

Believe it or not, I can trace my entire career as a content marketer back to a night in June of 2003. Did my nine-year-old self daydream about writing blog posts for B2B sales and marketing professionals? Marketers who create B2B content often downplay the role of emotions.

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Content Mapping for Marketing Success

Zoominfo

Sharing the wrong content at the wrong time is a marketer’s worst nightmare. The answer to each of these questions and the key to content marketing success is something called content mapping. Content mapping is the process of strategically aligning your content to your buyer’s journey.

Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 5]

Pointclear

I consider SiriusDecisions to be the gold standard when it comes to best practices in B2B marketing and sales processes. Here's the thing: Account-Based Marketing is not really about lead generation at all. It's a marketing strategy dictated by the sales go-to-market model.

What’s In Your Marketing Action Plan?

Increase Sales

All small businesses and sales professionals should have their own marketing action plan. These misdirected activities derail the action with any marketing plan. 6 Key Marketing Activities. For simplicity, there are six basic key activities within a marketing action plan.

TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA

Smart Selling Tools

TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA. Priority Engine provides B2B marketing and sales teams the real, observed purchase intent they need to act with speed and confidence.

Mobile Marketing Tips for Small Business

Sales and Marketing Management

So, a potential buyer might see a Facebook post about your latest earrings collection while in line to get his latte, do some research during his commute to work, and purchase a pair by the time he got to his office. As such, mobile marketing is not just an option anymore. One way to boost your visibility and drive qualified leads to your mobile site is through paid advertising, such as Google AdWords or social media marketing.

3 Reasons to Market Your Small Business Like A Drug Dealer

Sales and Marketing Management

Author: Andrew Frazier You need to market your small business like a drug dealer. It does until you take a closer look at their marketing and sales strategy. As part of my coaching, I tell my clients that they need to market their business like a drug dealer.

Is Your Marketing Message Coded?

Increase Sales

Unfortunately, when I asked the associate upon checking out if this store carried the standard not the extended cartridges I receive this marketing message: “We stock the extended because those cartridges are the most popular.”