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B2B Programmatic Advertising for Beginners

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

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The Beginner’s Guide to Programmatic Advertising

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

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Sales Intelligence Tools: A Guide to Predictive Prospecting

Zoominfo

Sales intelligence uses data and sophisticated software for lead generation , creating an ideal customer profile , data quality management, and more. What Do Sales Intelligence Tools Do? Ideal sales intelligence tools supply your team with up-to-date information about your prospects and addressable market — and how you can reach them.

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Best Lead Gen Media Software

The Digital Sales Institute

Lead gen media software is now an important tool in digital selling, Lead generation tools don’t only gather and generate leads. Let’s explore the world of lead-generating software and tools and discover how to utilize them to enhance your lead generation campaign. Keep on reading.

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The Best Free Call Tracking Software (+Tips for Picking the Right One)

Hubspot Sales

While marketers with advanced analytics tools might have an easy time figuring how leads got to their landing pages, sales teams can use call tracking to learn more about their customers, where those buyers discover their company, and what platforms they spend time on. and “How can I meet them where they are?” Price: Lite is free.

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A New Tool to Drive B2B Leads from LinkedIn

SBI Growth

B2B Marketers have tested many forms of social advertising. Marketing leaders must challenge past assumptions of how to leverage social advertising opportunities. Now there is a new tool to satisfy this need. At the end, I’ll provide a tool to help your team leverage LinkedIn sponsored updates. Case Study.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

At this point, the B2B buyer knows their pain points and is actively seeking a solution. From sales to marketing to overall business benefits, there are many reasons to invest in B2B lead generation tools and strategies. Tools Defining your ICP is essential, but it can also be time consuming. Why Invest in B2B Lead Generation?