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Persistence Pays—How 42 Lead Qualification Touchpoints Won a $1 Billion Deal

Pointclear

PointClear is known for its perseverance. While some sales people stop after placing one or two calls (if they don’t get the prospect on the phone or don’t get a call back, they deem the lead no good) our sales support associates keep trying. Here’s What PointClear Persistence Looks Like. You are my conscience.

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Leads are Hard 

Pointclear

According to Wikipedia: “a reader service card or bingo card" was a reply card inserted in a magazine and used by readers to request free samples and literature from businesses who advertised in the issue. Many advertisers were listed on the reply card. I recently wrote a blog called How Much Does a Lead Cost. Guess what.

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Dead is Dead! (At Least in Sales and Marketing)

Pointclear

Cold calling is dead. Here are a few more things that are, according to some, dead: design, privacy, advertising, fur, Hollywood, Bitcoin, craft beer, punk (well, maybe), Google Glass, 3D and the American Dream. Do sales reps like to cold call? Would the message, “cold calling is dead,” resonate with them?

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How to Make Forecast If You’re Failing at the Half

Pointclear

Massive calling into a marketplace to interrupt current buyers purchasing from a competitor is the single, fastest way to save the year. By the way, this calling process will also uncover less qualified people (longer time frame, no budget yet, or not the decision maker) which will close in the future. _.