The Big CRM Question: Why Aren’t Your Sales Reps Using the Software?
Sales and Marketing Management
APRIL 26, 2018
CRM stands for customer relationship management, which indicates that it’s a tool to manage, you guessed it, customer relationships. The software allows companies to organize their customer data in one place. Advocates — often management – want the maximum number of people to use the tool so they can justify its deployment. .
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