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The Big CRM Question: Why Aren’t Your Sales Reps Using the Software?

Sales and Marketing Management

CRM stands for customer relationship management, which indicates that it’s a tool to manage, you guessed it, customer relationships. The software allows companies to organize their customer data in one place. Advocates — often management – want the maximum number of people to use the tool so they can justify its deployment. .

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HubSpot is too expensive: Saving money on software without losing features

Nutshell

HubSpot is essentially a collection of expensive tools that serve as a platform powerful enough to handle all of an organization’s marketing needs. The problem is that small-to-medium companies pay an arm and a leg for HubSpot when they should be using a handful of better tools for much cheaper. At its core, HubSpot is a CRM.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

From sales to marketing to overall business benefits, there are many reasons to invest in B2B lead generation tools and strategies. 7 B2B Lead Generation Strategies & Tools Here are some of the most valuable strategies and tools your GTM teams can deploy to identify and begin the path toward converting valuable B2B leads.

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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

You’ll also discover 7 ABM software solutions; since there are more moving parts in an ABM strategy versus a one-size-fits-all marketing strategy, you’ll need the right tools to keep everything running smoothly. They also have a product called AdMap , which makes it easy to visualize the flow of ads to landing pages, then connect them.

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Top 6 SMB Tech Verticals to Watch Out for: A Review of the Prospering Market

BuzzBoard

All such factors combined, SMBs have become a segment with golden potential for SMB-based software solution providers. 1 Cyber Security Supporting New-age Infrastructure An urgent necessity for smartly built cyber security solutions that catered to small and medium businesses emerged a few years back and has been seeing a steady growth since.

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Here’s Where Your GTM Strategy Is Failing

Zoominfo

Integrative, Effective Digital Tools: When it comes to your GTM strategy, and any kind of product launch, you need integrative automation tools to help execute and measure results across the channels that matter most. . Take Atlatl Software, a ZoomInfo customer that was trying to capture customers in an unestablished market.

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Does Swag Work as a Sales Tool? (Here’s What the Data Says)

Sales Hacker

In fact, they date all the way back to George Washington’s campaign in 1789. . Like any marketing or sales tool, promotional products are an investment. No, not software in this case, but rather swag as a step. . Back to the question at hand: Does swag work? . Has the highest recall rate of any advertising medium.