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How to Create a Lead Generation Strategy for SMBs

Zoominfo

Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels. Identify the decision makers and stakeholders of target accounts – Finding contacts who make the purchasing decisions can expedite the sales process.

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Combining Sales & Marketing Automation: How Both Departments Benefit

Hubspot Sales

Sales and marketing automation tools obviously suit sales and marketing teams, respectively — but that doesn't mean that the utility of those kinds of resources is siloed by department. The value of sales and marketing automation rests on your resources' ability to provide mutually beneficial intel between departments.

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How to Create a Lead Generation Strategy for SMBs

Zoominfo

11 Steps to Build an SMB Lead Generation Strategy Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels. Develop email marketing campaigns – A one-size-fits-all approach to emailing leads is inefficient.

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How Can I Get Testimonials From My Small Business Customers?

BuzzBoard

Salespeople: Take testimonials and stories as key elements for your sales strategies. Do not underestimate the impact of testimonials in your sales toolkit. Inspire your customers to share their experiences online by launching a successful social media campaign based on testimonials. Learn more.

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Key Elements of a Digital Marketing Plan for Local Businesses

BuzzBoard

The success of any digital marketing campaign hinges on a meticulously devised plan. Such strategic positioning amplifies the agency’s reputation among potential clients, leading to lead generation and, ultimately, an uptick in sales. To learn more about our unique approach, click here [Your Agency’s Services link].

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Selling Expenses: What They Are and Why You Need to Track Them

Hubspot Sales

Over the remaining year, your company mass produces, extensively markets, and makes a series of aggressive sales pushes for this next-level, ground-breaking product of tomorrow. In this case, the company's selling expenses wouldn't have anything to do with the construction or installation of those ovens. Image Source: Freshbooks.

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The Rise of One-Man Online Businesses: 6 Steps to Building a Successful E-Commerce Site & Increasing Sales

Pipeliner

There’s a growing trend of the $1 million dollar business in construction, healthcare, leasing, real estate rental, retail, social services. The formula should include a combination of variables such as advertising, customer lifetime value, product, and landing page optimization. Create a Formula, Then Rewrite It.

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